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Rayz Paints

Business Plan

Group 1
About Us

Rayz paints is an innovative business


venture
The co- founder of rayz paints is Mr.
Ajith C, who is having an industry
experience of 6 years in Asian Paints.
Corporate Office: Rayz Paints
Rayz Tower
NH Byepass,
Chakkaraparambu,
Areas of Operation : Kerala,
cochin 16 Tamil Nadu,
Karnataka
We provide maximum customized colors
We mainly focuses on semi - urban areas
Vision
Vision
Aim to become one of the top 5

Decorative Coatings Companies


worldwide by leveraging its expertise in
the higher growth emerging markets

Mission

We make sure that our clients have


what they need to run their businesses
as well as possible, with maximum
efficiency and reliability. Many of our
products are mission critical, so we give
our clients the assurance that we will be
Vision

Management
Vision Team
CEO : Ajith C

Finance Controller : Sreelekshmi G, Nidhiya S

Operations Controller : Sharafudheen

Business manager : Manu Mathew

Logistics : Jibin John

Marketing : Surumy Subair, Smidhun P.M

HR : Mrudula Roy
Vision Our Features

Customized Colors
Latest technology for color mixing
Water proof colors
Washable
Guarantee of 5 years
Assistance trained laborers
Free delivery
24*7 hours customer care
Our Products
Vision
Rayz provides floor and wall coating products
expert advice to offer a complete service
and
package to the end user.
Emulsion
Enamel
Distemper
Primer
Wall putty
Technology

Utilizing the Benjamin Moore Computer Color


Matching System, the tinters at RayZ can
match about any color.
Finance
Vision
Total Fund Required : 4 Crores
Bank Loan : 1.5 Cr
Owners Capital : 50 lakhs
Equity Share Capital : 1.5 Cr
Preference Share : 50 lakhs
Our Strategy
Vision
Rayz Paint has acquired short-term
competitive advantages by using its
distribution strength and logistical
efficiency in order to raise the Cost of
doing business for all its competitors to
attain this advantage.
The advantage is short-lived and
ultimately imitable.
We should establish such an extensive
network that getting incremental
advantage would be very difficult.
Futuristic approach should be gaining
competitive advantage through channel
Segmentation
Vision
On the basis of Price
Medium
Mid-price
Economy
On the basis of Application Area
Interior
Exterior
Metal
Wood
On the basis of category
Vision
Emulsion
Enamel
Distemper
Primer
Wall putty
On the basis of Types of painting
Rubber Paint
Drippless
Latex
Texture coated
Distribution Strategy
Vision
Focus on individual consumer of
paints, instead of bulk buyers as in
the beginning.
Concentration on Semi-urban and
rural areas, instead urban areas.
Strategic decision adopted to bypass
the well-Entrenched wholesale
distributors and directly approach the
retailers.
Open door dealer policy adoption, due
to which its dealer network swelled
rapidly.
Vision

SWOT Analysis
Vision
Strenghts

Product innovation and brand


building focus
Presence of decorative centers in
most of the cities
Provide colors consulting to end
consumers
RayZ is more premium skewed and
this has helped as the premium tier is
growing at the fastest rate

Weakness
SWOT Analysis
Vision
Opportunities
Providing services from consumers
experience point of view; experience
of a decorated home
Providing innovative products which
customers are not accustomed to.
Market warming up to eco friendly
paints wil help brands like Promise
and Weather-shield.

Threats
Presence of unorganized sector has
hindered the growth of brands like
Supercote and Maxlite.
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