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BoldFlash

Cross Functional Challenges

PRESENTED BY:
BMB Group 10
Abhijoy Mustaufi (B16063)
Akshat Sharma (B16066)
Nikhil Shirke (B16090)
Rikesh Bhattacharyya (B16099)
V. Srihari (B16114)

Strategy: All in for Mobile Division 2 .

Strategy: All in for Mobile Division 3 1886 to 1900 Personalized style of management 1 1925 to 1960 Personalized style of management 3 1990 to 2007 1900 to 1925 2 Personalized style of Personalized style of 5 management management 4 1960 to 1990 Personalized style of management 6 2007 to present Personalized style of management .

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Strategy: All in for Mobile Division 5 Personalized style of management 1 Workforce : 40 Personalized style of 3 management Per 2 Personalized style of 5 management 4 Personalized style of management 6 Personalized style of management 1886 1900 1925 1960 1990 2007 .

Strategy: All in for Mobile Division 6 1886 1900 1 • No Formal Structure • Personalized style of 3 management 2 5 4 • Small Enterprise 6 • No need for internationalization .

Phase 1 7 1886 1900 1 • No Formal Structure • Personalized style of management • Workforce less than 40 • One to One interaction • Small Enterprise • No need for internationalization .

Phase 2 8 1900 1925  Functional Structure  Formalization of the Organization 2 ( 8 Hr/Day and 2-shift system)  Focus on Automotive Industry  Activities segmented into  Horizontal  Vertical • Internationalization Began. . • Sales offices and manufacturing sites opened outside Germany like US and UK.

Phase 3 9 1925 1960 • Product Diversification started but the company stayed with 3 Functional structure • Reduced its unilateral dependenc • One to One interaction • Difficulties in travel and communication led its international operations to gain more autonomy • Seeds were sown for a global geographic organizational structure .

Phase 4 10 1960 1990 • Far-reaching reforms to its corporate structure and constitution • Product Division Structure Introduced • It Diversified into • Power Tool 4 • Packaging Technology • Automotive Technology • Telecommunication • Establishment of geographical divisions • Fast growth of other geographical areas ( particularly North America) .

production and sales was required • Entered into Eastern European markets • Key joint ventures in China and . Phase 5 11 1990 2007 • Geographic Structure was given primacy with product division being responsible for business units affliated with them • Asian economies grew rapidly • Global Networking of 5 development.

Phase 6 12 2007 Present • Global Matrix Structure • Workforce less than 40 • One to One interaction • Small Enterprise 6 • No need for internationalization .

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