the air travel has grown by 7% per year Aviation industry facing major problems Objective to increase their reach . INTRODUCTION Large and growing industry In the past decade.

CHALLENGES Safety Sustainability Increasing consumer expectations Growing pressure to reduce cost and improve operational efficiency Economic growth and trade cycle The ageing population Uncertainity .

SOLUTIONS Customer interactions Reduce operating costs Improvement of infrastructural capacity Analysis and forecasting .

it can play an important role . CONCLUSION The Airline industry is a vivid example of the dynamics of the market that it serves Shows that establishing strategies dictated by the market is critical Once the right strategies have been identified.