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QUALITATIVE

RESEARCH
DESIGN
What comes to your mind about
the word DESIGN?
DESIGN
means a plan or something that is conceptualize
by the mind
In the field of research, design serves as the
blueprint or skeletal framework of your study.
5 COMMONLY USED RESEARCH
DESIGNS IN A QUALITATIVE
RESEARCH
CASE STUDY
• To describe a person, a thing, or any creature
on Earth for the purpose of explaining the
reasons behind the nature of its existence.
• Methods of collecting data:
– Interview
– Observation
– Questionnaire
ETHNOGRAPHY
• Involves a study of a certain cultural group or
organization in which you, the researcher, to
obtain knowledge about the characteristics,
organizational set-up, and relationships of the
group members, must necessarily involve you
in their group activities.
What’s the difference between
Case Study and Ethnography?
• In Case Study, the researcher is an outsider
whose role is just to observe.
• While in Ethnography, the researcher is
required to participate in the activities of the
group or subjects. Hence, living with them for
several months.
HISTORICAL STUDY
• This qualitative research design tells you the
right research method to determine the
reasons for changes or permanence of things in
the physical world in a certain period (i.e.,
years, decades, or centuries).
• The scope or coverage of a historical study
refers to:
– the number of years covered
– the kind of events focused on

EXAMPLES
• A Five-Year Study of the Impact of the K-12
Curriculum on the Philippine Employment System

• The Rise and Fall of the Twenty-Year Reign of
Former Philippine President, Ferdinand E. Marcos

• Filipino-Student Activism from the Spanish Era to
the Contemporary Period

• Telephones from the Nuclear Era to the Digital Age
Methods of collecting data
• Biography or Autobiography reading
• Documentary Analysis
• Chronicling Activities
PHENOMENOLOGY
• This qualitative research design makes you
follow a research method that will let you
understand the ways of how people go through
inevitable events in their lives.

• Method in collecting data:
– Unstructured Interview
GROUNDED THEORY
• Aims to develop a theory to increase your understanding of
something in a psycho-social context.
• Takes place in an inductive manner, wherein one basic
category of people’s action and interactions gets related to a
second category; to third category; and so on, until a new
theory emerges from the previous data.
• A return to the previous data to validate a newly found theory
is a zigzag sampling.
• Methods of collecting data:
– informal, formal, or semi-structured interview
– analysis of written works, notes, phone calls, meeting
proceedings, and training sessions.