ENTREPRENEURSHIP MANAGEMENT

Business Plan
“SAKSHAM”
A KhadiSUBMITTED
Formalwear Brand
TO-
Prof. Sameer Sood
Submitted by
Sanskriti

LEGAL FORM OF BUSINESS
SOLE PROPRIETORSHIP
Design and retail (e-commerce) establishment
LOCATION
Design Unit- Noida
Area- 1000sq.ft. (rented)
Manufacturing – Karolbagh, Delhi, by some small
manufacturers
Budgetary Support- the union government
through the ministry of micro, small and medium
enterprises, provides funds to KVIC for
undertaking its various activities.

The brand embodies fashion for the corporate and reflects the current expression of elegance in today's context. We believe that the design drivers for the brand are fashion and sophistication. depicts the competency of women in the present scenario.About the brand A Formal wear Khadi Brand for the female segment including the western and Indian formal wear called. .“SAKSHAM” “Saksham” which means Capable.

Long Term Goal To establish the presence of the brand at global level and make people aware about the brand and contribute to the Indian economy by creating employment and promoting the Indian art and culture. .OBJECTIVES Short Term Goal To establish the brand and to build a market share by capturing the Delhi and the NCR region within a year and to introduce the brand in other states of the country in the preceding years by promoting the importance of khadi and its use in formal wear.

.Khadi : A Cloth and Beyond KHADI…….a fabric that breaths “Warm in Winter.. or wool In order to improve the look. khadi/khaddar is sometimes starched to give it a stiffer feel. Cool in Summer” Khadi is a hand spun hand woven The cloth is primarily woven from cotton and may also include silk.

economic critiques with its own distinctive qualities. .IMPORTANCE IN FORMAL WEARS The idea of meaning associated with what we wear is dominant in our society. The key to Khadi becoming a successful tool for the freedom struggle lies in its uniqueness which picked up and re-crafted the then existing politico.

935 crores during 2015-16 .MARKET SHARE Data available with TOI shows sales of khadi and village industries shot up by over 14% to Rs 37.

Maintaining Khadi Khadi has to be dry cleaned or washed in cold water with mild soap. It has to be starched to prevent it from crumbling. better the look. Dark colours tend to run. . This fabric on washing is more enhanced thus the more you wash it. so have to be washed separately.

MAJOR COMPETITORS .

PRODUCT RANGE PRODUCT FABRIC Khadi cotton Shirt Khadi silk Trousers Wool Top/Blouses Dresses Jacket/Shrug s Kurta Saree .

.

Income. Married Gender.Culture-oriented Personality-Authoritarian. Regular user. Single.000 Occupation. Post Graduate(professionals) Behavioral Occasions.Above 80.20-50 years Family Size. Self employed Education.Medium Psychographic Lifestyle.Quality and Service User Status.Businessmen. Special Benefits. Industrialist. Gregarious Geographical Location.Delhi NCR .Regular . Potential Usage rate.Female.Graduate.STP Demographics Age.First time user.Young. Ambitious(Socialites).

REQUIREMENTS FOR THE SET-UP REGISTRATION OF SOLE PROPRIETORSHIP BUSINESS LICENSES SET-UP OF WEBSITE PAPER WORK FOR THE KVIC POLICIES .

USP NOVELTY IN DESIGNS PROMOTING INDIAN TRADITIONAL ART AND CULTURE HIGH QUALITY OF MERCHANDISE LONGETIVITY WIDE RANGE OF COLORS .

ORGANIZATIONAL CHART DIRECTOR/CEO/OWNER DESIGN DEPARTMENT MARKETING ACCOUNTS IT/E- COMMERCE SALES HEAD DESIGNER SAMPLING UNIT ASST. DESIGNER INTERNS CO-ORDINATORS SAMPLING MASTER SAMPLING TAILOR CHECKER HELPER .

FIXED ASSETS Fixed Assets Website 18000 18000 Website gateway 6000 6 36000 computer 25 32000 800000 800000 machinery 7 13000 91000 91000 furnitutre 0 200000 billing equipment 1 1000 1000 1000 cctv 5 1500 7500 7500 power backup 25000 25000 AC 5 28000 140000 140000 licensing 15000 15000 statutory cost 4000 6 24000 .

SALARY No. of Cost for 6 salary/wages unit Per unit cost Monthly cost months months inventory manager 1 10000 10000 6 60000 accountant 1 18000 18000 6 108000 helpers 1 7500 7500 6 45000 Designers 3 22000 66000 6 396000 Sales/IT 2 15000 30000 6 180000 Delivery person 2 8000 16000 6 96000 Tailors 4 10000 40000 6 240000 master 1 25000 25000 6 150000 raw material 300000 6 1800000 transportation 10000 6 60000 overheads 10000 6 60000 Electricity bills 6000 6 36000 maintenance 3000 6 18000 fuel 5000 6 30000 stationary 10000 6 60000 miscellaneous 3000 6 18000 marketing 15000 6 90000 .

FINANCE SOURCE OF FUND AMOUNT (IN RUPEES) Capital Required 6952500 Own Share 5000000 Policies(KVIC) 1738125 Debts( from friend) 214375 Required Monthly For 6 capital Months AMOUNT 932500 6952500 .

PRICE RANGE PRODUCT PRICE RANGE (IN RUPEES) Shirt 1500-6000 Trousers 1800-7000 Top/Blouses 999-5000 Dresses 2000-6000 Jacket/Shrugs 3000-15000 Kurta 999-6000 Saree 1500-20000 .

OF AMOUNT AMOUNT FOR RANGE OF MERCHANDISE SOLD PROD. MERCHANDISE SOLD PER MONTH 1500-6000 40 Shirt 3000 120000 1800-7000 25 Trousers 3000 75000 999-5000 65 top/blouses 2500 162500 2000-6000 18 Dresses 4000 72000 3000-15000 20 jacket/shrugs 8000 160000 999-6000 Kurta 72 3000 216000 1500-20000 30 Saree 12000 360000       270 1165500 .SALES PER MONTH PRODUCT PRICE RANGE NO.

.

SALES PER MONTH PRODUCT PRICE NO. OF AMOUNT AMOUNT RANGE RANGE OF MERCHAN FOR SOLD MERCHAN DISE PROD. DISE SOLD PER MONTH Jeans 1500-6000 40 3000 120000 Trousers 1800-7000 25 3000 75000 Jaggings/l 999-5000 65 eggings 2500 162500 Harem 1000-2000 18 pants 1500 27000 Wide 3000- legges 15000 20 trousers/c ulettos 8000 160000 Skirts(lon 999-6000 72 g/short) 3000 216000 Pants(tra 1500- pered/lux 20000 30 e) 1200 360000     270   1165500 .

500 69.500 69.30.251 1381506 profit 24.98.33.000 Income tax expense 2.95.000 Net Income Before Taxes 2.29.500 55.251 Net Income 2.PROFIT AND LOSS STATEMENT Revenue 2016( 1 ) FOR 6 MONTH Sales revenue 11.749 1.65.65.215 Income from Continuing Operations 1381506 2.30.000 13.000 Expenses     Total Expenses 9.69179625 22.32.93.93.000 Total Revenues 11.67712243 .

Profit per month = Sales per month – Expenditure per month  = 1165500-(93549)  = 230251 Payback period= total investment / net profit =21.7 months .

as it is a khadi product.PROMOTION & MARKETING Advertisements in BUSINESS Magazines as well as in FASHION magazines- India today Talk business Forbes India Vogue Through KVIC. . KVIC takes the initiative to promote it.

Packaging and Fulfillment  Product packaging  Use of Liquid wood hangers  Packaging with eco-friendly covers and boxes .

SWOT ANALYSIS Strengths Eco-Friendly Reflects Indian Culture Weaknesses Versatility of Khadi Lack Of Appreciation Tax Exemptions Labour-Intensive Economic Growth Lack of infrastructure Low cost Lack of training in Employment business generation methodologies Fashion Lack of awareness .

. Opportunities Potential for exports Emerging trend Capturing an untapped markets Generation of Threats Competition employment Growing consumer Survival in fast- preference growing technology Legislative impact .CONTI….

THANK YOU .