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TYPES O F PLAN S

 Functional Area Plans
 Plans with Time Horizon
 Plans According to Frequency of Use

FU N CTIO N AL AREA PLAN S
 Plans classified in terms of functional areas
such as:

1. Marketing plan

. Written document or blueprint for
implementing and controlling an organization’s
marketing activities related to a particular
marketing strategy.

Production plan  Written document that states the quantity of output a company must produce in broad terms and by product family. .FU N CTIO N AL AREA PLAN S 2.

analyzes financial needs. and recommends a direction for financial activities. Financial plan  A document that summarizes the current financial situation of the firm. .FU N CTIO N AL AREA PLAN S 3.

. Human resource management plan  Document that indicates the human resource needs of a company detailed in terms of quantity and quality and based on the requirements of the company’s strategic plan.FU N CTIO N AL AREA PLAN S 4.

. Short-range plans  Plans intended to cover a period of less than one year.  First-line supervisors are mostly concerned with these plans. PLAN S W ITH TIM E H O RIZO N 1.

 These are mostly undertaken by middle and top management. Long –range plans  Plans covering a time span of more than one year. .PLAN S W ITH TIM E H O RIZO N 2.

PLANS ACCORDING TO FREQUENCY OF USE  Standing plans  Single-use plans .

.PLAN S ACCO RD IN G TO FREQUENCY O F USE  Standing Plans  plans used again and again. and they focus on managerial situations that recur repeatedly.

PLAN S ACCORDING TO FREQ UEN CY O F USE  Classification of Standing Plans 1. . Policies – they are broad guidelines to aid managers at every level in making decisions about recurring situations or function.

. Procedures – they are plans that describe the exact series of actions to be taken in a given situation.PLAN S ACCO RD IN G TO FREQ UEN CY O F USE  Classification of Standing Plans 2.

Rules – they are statements that either require or forbid a certain action.PLAN S ACCO RD IN G TO FREQ UEN CY O F USE  Classification of Standing Plans 3. .

PLAN S ACCORDING TO FREQ UEN CY O F USE  Single-Use Plans  plans specifically developed to implement courses of action that are relatively unique and are unlikely to be repeated. .

Budget “A plan which sets forth the projected expenditure for a certain activity and explains where the required funds will come from.PLAN S TO FREQ U EN CY O F U SE ACCORDN IG  Classification of Single-use Plans 1.” (Weston and Brigham) .

designed to coordinate a large set of activities .PLAN S ACCO RD IN G TO FREQ UEN CY O F USE  Classification of Single-use Plans 2. Program .

Project .PLAN S ACCO RD IN G TO FREQ UEN CY O F USE  Classification of Single-use Plans 3. .A single use plan that is usually more limited in scope than a program and is sometimes prepared to support program.

PARTS O F TH E VARIO US FUN CTIO N AL AREA PLAN S .

Marketing Tactics 7.PARTS O F TH E VARIO US FUN CTIO N AL AREA PLAN S The Contents of the Marketing Plan  William Cohen maintains that the following must be included in the marketing plan. Financial Data and Control . The Executive Summary 2. Schedules and Budgets 8. Marketing Objectives and Goals 5. Situational Analysis and Target Market 4. 1. Table of Contents 3. Marketing Strategies 6.

PARTS O F TH E VARIO US FUN CTIO N AL AREA PLAN S The Contents of the Production Plan 1. How many employees are required 3. The amount of capacity the company must have 2. How much material must be purchased .

The capital budget 4. The external financing plan . The set of pro forma (projected) financial statements 6. A sales forecast 3. An analysis of the firm’s current financial condition 2.PARTS O F TH E VARIO US FUN CTIO N AL AREA PLAN S The Contents of the Financial Plan 1. The cash budget 5.

Personnel requirements of the company 2. Retirement plan . Plans for recruitment and selection 3.PARTS O F TH E VARIO US FUN CTIO N AL AREA PLAN S The Contents of the Human Resources Plan 1. Training plan 4.

its philosophy of management.PARTS O F TH E STRATEG IC PLAN  The strategic plan must contain the following: 1. Company or corporate mission** 2. and its purpose as distinguished from other similar organizations in terms of products. Strategies ** refers to the “strategic statement that identifies why an organization exists. and markets. services. Objectives or goals 3.” .