Media Messages in

Sport
What are They Telling
Us?

Jose Rincon
Youngtaek Oh

00 01 Backgroun Sport Media 1 d What types of medias do you usually get information about sport? What specific information about sports do you get from that media? Sport Sociology Discussion Week 12 .

00 01 Backgroun Sport Media 2 d Sport Sociology Discussion Week 12 .

media has a more personal access to the lives of athletes As a result. information about players and teams before the public did Now. most media was centered around teams winning and losing and how well players performed on the Prior to smart field the media knew the phones. fans know about certain situations regarding teams or players before the media Sport Sociology Discussion Week 12 . with things like twitter and Instagram. 00 01 Backgroun Sport Media 3 d Before smart phones.

00 01 Backgroun Sport Media 4 d With all the information that circulates the web. how much do you trust the media? How do you evaluate which information is true and which is false? Sport Sociology Discussion Week 12 .

diving for a catch. dunking. Sport Sociology Discussion Week 12 . 00 03 Gender Media and Gender 5 Male sports are more concentrated on their play and entertainment factor (e. scoring a goal) On the other hand.g. media focuses more on females’ appearances rather than their athletic talents.

masculinity. feminity. not athleticism  Sport Sociology Discussion Week 12 . 00 03 Gender Media and Gender 6 Media also focuses on: sexulalization. emotions Females depicted as uninterested in sports (make 40% of participants  Buysse and Borcherding (2010) stated cultural ideals of physicality. and sexuality contributed to the exclusion of athletes from media coverage  Media Stereotype: Females have athletic abilities.

is that fair? Do you think it is the broadcast company’s right to choose the sports they show? Sport Sociology Discussion Week 12 . 00 03 Gender Media and Gender 7 Major events like the Olympics tend to broadcast male events more than female events.

00 04 Body Media and Body Image 8 Image Sport Sociology Discussion Week 12 .

Have you ever desired to look like a certain athlete? What is reasoning? Sport Sociology Discussion Week 12 . 00 04 Body Media and Body Image 9 Image Glamorized and sexualized media images of athletes can result in distorted body image Comparisons and expectations of these images can result in low self esteem and self-objectification Self-esteem and objectification can lead to eating disorders and mental problems.

01 04 Body Media and Body Image 0 Image Objectification Theory (Frederickson & Robertson. mental issues and unintended eating disorders Have you ever desired to look like a certain athlete? What is reasoning? Sport Sociology Discussion Week 12 . 1993): women accultured to value their physical perception in the eyes of others Social Comparison Theory (Festinger 1954): people subconsciously make automatic comparisons to others  Can lead to low self esteem.

01 04 Body Media and Body Image 1 Image Sport Sociology Discussion Week 12 .

which is called an objective or factual commentary (Morris & Nydahl. the primary job of a commentator was to deliver a simple description of the situation. and also it is positively associated with perceived quality and re-viewing intentions (M. Lee & Yeo. K. often including the dramatic embellishment of plays Color commentary and consumers’ satisfaction are strongly associated with each other. one of their primary job is to enhance the enjoyment aspects of televised sports through color commentary. 2011) Sport Sociology Discussion Week 12 . 01 06 Sportscaste The role of sportscasters 2 r Traditionally. 1983) Currently.

01 06 Sportscaste The role of sportscasters 3 r Sport Sociology Discussion Week 12 .

01 06 Sportscaste The role of sportscasters 4 r Bill Simmons Doesn’t make anybody happy Not afraid of giving his opinion What is the role of sportscaster according to the employer? What is the role of sportscaster that the public wants? How does censoring affect the trust we have for a sportscaster? Sport Sociology Discussion Week 12 .

01 07 Conclusion Conclusion 5 Overall. that the introduction of the smart phone has greatly increased our interaction with various forms of sports media and the amount of sports related content produced Sport Sociology Discussion Week 12 . the role and actions of sports media vary from person to person The general public is known to agree and disagree with the content presented It is evident.