LEARNING OBJECTIVES: The course is essentially about building and sustaining innovation within organizations by creating an innovative and learning organization. 2 . to broader perspective addressing innovation as a holistic strategic management imperative not limited to research & development or New Product Development. from the technology product or process innovation programs. It aims to focus on innovation within business entities.

Process vs Product Innovation.Why Innovation – What is it and why it matters? Innovation and Invention. Types of Innovation. The 4 P Innovation model 3 .

Innovation is looked more as an individual activity to be done by the student as a class project. the prototype and finally taking it to the market. the students would have already learnt the steps to innovate starting from identifying a need (pain point) to the developing the concept. What should I do to bring about a culture of 4 . The student will be able to look at Innovation from an organizational competency. The course on fostering Innovation is focused towards embedding Innovation in the context of the organization and the Industry it serves. At the fundamental course.Innovation v/s Innovation Management : Having done some courses on the process of Innovation in the previous semesters.

Learning Methods: A mental model in 3 steps for individual and team learning ind Building Mind Gym Mind Spa Information & Team/pair Individual Inspiration discussion reflection 5 .

About the only thing you can't do is ignore them. You can quote them. glorify or vilify them. could be. The troublemakers. act different… The ones who see things differently. disagree with them. but as it the crazy ones. 7 Because the people who are crazy . The round pegs in the square Innovation is to think and holes. They push the human race …and innovation is to see the forward. And they Have no respect for the status quo. Because they change things. The rebels. we see genius. They're not fond of rules. And while some may see them as world not as it is.

”The evolution of physics”. 13. To raise new questions. 1938. 8 . A. Infeld. which may be merely a matter of mathematical or experimental skills. Einstein & L. new possibilities. p. ”The formulation of a problem is far more often essential than its solution. to regard old problems from a new angle requires creative imagination and marks real advance in science.

lets add here… Product Process Position Paradigm 9 .ovation of different kinds… at’s on your list.

Incremental or radical Incremental or radical Incremental or radical Innovatio Product/service Process n Incremental or radical 10 Position on the market . • Position innovation – changes in the context in which the products/services are introduced. Four dimensions of ´innovation space´ for a company or an organization ´The 4Ps of innovation´ (Source: Tidd & Bessant) • Product innovation – changes in the things (products/services) that an organizaton offers. • Process innovation –changes in the ways in which they are created and delivered. Paradigm . • Paradigm innovation – changes in the underlying mental models which frame what an organization does.Mental model All these innovation types (Ps) can for example be mapped as incremental innovations – do what we do but better – or as radical innovation – do something quite different.

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MIND GYM s? on ti v a no in an di In of l es p am Ex 12 .

MINDSPA Innovation? What does the word mean to you? Which other words starting on an ”I” can you relate to Innovation? 13 .

service. organization or other value creating solution.” --. ”Innovation is the introduction of a new or substantial improved product.Definition of Innovation coined by- Organisation for Economic and Cooperation Development 14 . process.