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SXSW - by its very definition - is about breaking

down boundaries, and stepping into the

unknown. Its about trying to do something


37,000+ participants
1,377 sessions with over 3,000 ~3,500 media/reporters in
(and 82 foreign countries)
speakers attendance
Making the most
of SXSWi

SXSWi is widespread throughout Download the SXSW GO app &

downtown Austin - be sure to explore use it to program your personal
outside of just the Convention Center schedule
This year, the Interactive badge grants Be open to spontaneity & be
secondary admission to a broad prepared with a plan B (lines can
selection of Film & Music programming be long)
Spend time walking around outside of Big names on panels draw crowds,
the Convention Center to find the best unknown speakers deliver unique
branded experiences experiences
The trade show floor is open Sunday - Download the ReWop app to find
Wednesday; budget around 2 hours to nearby charging stations for your
cover the full floor phone at the festival
The weather in Austin can be Comfortable shoes are a must
unpredictable check the forecast expect to walk around a lot.
before you fly in & pack accordingly
SXSWi Distilled

Mindshare experts will distill the top events, trends, and emerging topics
during the festival for marketers.
Follow us:


Preview POV on what well see at SXSWi

Daily blog posts, videos, photos, and more
Top trends from SXSW post-event
MARCH 1616
What to attend

Mindshare experts have put together a

selection of recommended sessions for each
day of SXSWi.
These sessions focus on innovation,
invention, and key emerging marketing areas
such as AI, voice recognition, and more.
The selections were chosen to educate
attendees, inspire new thinking, and drive big
ideas that you can apply to your consumers.

Most of our selected sessions focus on one or

more of the following themes:


Friday, March 10
11:00AM-12:00PM 11:00AM-12:00PM 3:30-4:30PM 3:30-4:30PM 5:00-6:00PM

Opening Speaker: Cory How Tech is Shaping t When Your Internet T Dawn of the Drones Mind the Machines: Neu
Booker (U.S. he Future of Entertai hings Know How You F rotech and AI for Brai
Senator) nment eel n Health
Austin Convention Center JW Marriott JW Marriott Hilton Austin Downtown Austin Convention Center
Ballroom D, 500 E Cesar Chavez St Salon D, 110 E 2nd St Salon FG, 110 E 2nd St Salon F, 500 E 4th St Room 8ABC, 500 E Cesar Chavez St

The opening speaker for How TV and film are Emotion-sensing The floodgates are open: How advances in
the Interactive festival, in working with Silicon technology is moving the FAA has broadly machine learning, AI, and
a conversation Valley to reach from an experimental authorized businesses to VR/AR are
moderated by Googles consumers in new ways phase to reality. See how use drones. A look at revolutionizing brain
Malika Saada Saar. & adjusting their creative to design rich, emotional whats still needed for health, transforming the
process with advances in experiences for this next businesses, and whats treatment of brain and
audience data. wave of tech. next for the public. mental health disorders.

Speakers: Speakers: Speakers: Speakers: Speakers:

U.S. Senate, Google Mashable, The Hollywood Changing Sciences Commercial Drone Brain Power,
Reporter, Endemol Shine Alliance / Hogan Lovells NeuroLaunch,,
US LLP Stanford University
Saturday, March 11
11:00AM-12:00PM 12:30PM-1:30PM 3:30-4:30PM 5:00PM-6:00PM 5:00PM-6:00PM

Is VR/AR The New Stor Data Alone Cant Deco Mobile Apps in the Ag Do Stadium Fans Even Social Media Real-volu
ytelling Or The Old de the Fashion Indust e of Cognitive Comput Matter Anymore? tion: Whats After Per
3D? ry ing fect
Sheraton Austin JW Marriott JW Marriott Four Seasons Hyatt Regency Austin
Capitol Ballroom, 701 E 11th Street Salon 1-2, 110 E 2nd St Salon 8, 110 E 2nd St Ballroom AB, 98 San Jacinto Blvd Zilker Ballroom 2, 208 Barton Springs

VR & AR let consumers While tech has given How will intelligent As more and more fans As social media allows us
live in your brand. But brands personalization at machines affect mobile watch sports on the sofa to filter out imperfections,
how do these immersive scale, its taken the apps, as they try to or while theyre on the go content creators can
experiences do more personal touch out of understand & mimic (relying on apps for empower their audiences
than blow a handful of fashion. How brands human intelligence? A updates), see how the to embrace an authentic
minds & actually become must leverage both data look at the potential for industry must monetize vision of themselves.
part of a marketing plan? & people in commerce. systems like Watson. this critical audience.

Speakers: Speakers: Speakers: Speakers: Speakers:

Humana, National The Business of Fashion, IBM, Eventbase Lewica Ltd, SporTechie, clapit,
Geographic Channel, Stitch Fix, Poshmark Technology Inc Dr. Vivian Diller
Sunday, March 12
9:30AM-10:30AM 11:00AM-12:00PM 12:30-1:30PM 2:00-3:00PM 3:30-4:30PM

Moving at a Mobile Mi The Future of Luxury Live Sports and Cord Game Changer: Specta Social Is More Than A
nute Cutters cles Come to Sports Metric

Hyatt Regency Austin Hyatt Regency Austin Four Seasons Four Seasons Hyatt Regency Austin
Zilker Ballroom 1, 208 Barton Springs Zilker Ballroom 2, 208 Barton Springs Ballroom CD, 98 San Jacinto Blvd Ballroom AB, 98 San Jacinto Blvd Zilker Ballroom 1, 208 Barton Springs
Rd Rd Rd

The thumb is in charge In a world where buyers How will live sports tackle From Snapchat Social has taken your
now & its quick to scroll, prize experience over cord cutters? Exploring Spectacles to GoPro and brand out of your control,
swipe, close. How mobile ownership & ostentatious the future of live sports more, how marketers while asking you to be
has changed consumer consumption is largely distribution and the weigh whats a game more participatory than
behavior, from shopping frowned upon, how do we challenges sports teams, changer vs. just a fad for ever. How will it evolve
expectations around define luxury to remain leagues and networks sports experiences and over the next five years?
time, and more. relevant? face. fan engagement.

Speakers: Speakers: Speakers: Speakers: Speakers:

Facebook Jaguar Land Rover, PSFK, Twitter, NBC Sports & NHL (Minnesota Wild), Spredfast
Diageo, Warrior Poets Comcast Ventures, Space Techie, Space 150
Sportle, Monumental
Sports Network
Saturday-Sunday, March 11-12

9:30AM 6:00PM 7:00PM 11:00AM

8:30PM - 6:00PM

SXSW Accelerator Pitch Event Accelerator Pitch Awards Ceremony

Startup Village at Hilton Austin Downtown, 500 East 5th Street Salon AB

Now in its ninth year, the SXSW Accelerator Pitch allows emerging technology startups MARCH 12
to pitch their products and services in front of a live audience and panel of expert
judges. 50 companies across ten categories will present over the course of two days. The Accelerator judges will calculate the top
scores for each of the ten categories, and
DAY ONE MARCH 11 DAY TWO MARCH 12 announce the winners at this pitch awards
ceremony. Each winner will then go on to
Tech companies across Transportation, Tech companies across Sports, compete at the Super Accelerator event on
Social & Culture, Innovative World, Health Entertainment & Content, Payment & Monday.
& Wearables, and Enterprise & Smart FinTech, Security & Privacy, and
Data. Augmented & Virtual Reality.
Monday, March 13
9:30-10:30AM 9:30-10:30AM 9:30AM-10:30AM 11:00AM-12:00PM 5:00PM - 6:00PM

How To Do Taboo In What the GIF?! How G The Hundred Thousand How New Media is Rede A Conversation with F
a Digital World IFs Help Advance Jou Dollar Snap(chat) fining the Meaning of BI Director James Com
rnalism Luxury ey
Hyatt Regency Austin Hyatt Regency Austin JW Marriott JW Marriott Hilton Austin Downtown
Zilker Ballroom 3-4, 208 Barton Texas Ballroom 1-3, 208 Barton Salon 3-4, 110 E 2nd St Salon 3-4, 110 E 2nd St Salon H, 500 E. 4th St
Springs Rd Springs Rd

How do platforms and How GIFs can go beyond The future of shopping is How will millennials FBI Director James
publishers cover issues cute cat memes to social. What marketers, embrace luxury in an Comey will sit down with
like race, politics, and sex actually advance influencers, and e-comm unpredictable social, Newseum to discuss a
in a thoughtful way while storytelling in journalism, teams need to know economic climate? Does wide range of issues,
audiences are exposed convey complex about creating authentic modern luxury still from cyber security to
to images & headlines in information, and reach content & turning social depend on high prices & safeguarding civil
real-time? new audiences. followers into buyers. "status" labels? liberties, and more.

Speakers: Speakers: Speakers: Speakers: Speakers:

Teen Vogue, Refinery29 Frontline, PRIs The ShopStyle, Neiman Refinery29, Levis, Zady FBI, Newseum
World, Point Taken Marcus
Monday, March 13

11:00AM - 6:00PM
1:30PM 11:00AM
5:00PM - 6:00PM
- 6:30PM

SXSW Accelerator Demo Days SXSW Super Accelerator

Startup Village at Hilton Austin Downtown Austin Convention Center

500 East 5th St Salon C 500 E Cesar Chavez St Ballroom EFG

If you missed the Accelerator pitches, All ten category winners will be invited
heres your chance to meet each of the back to the stage to pitch in front of a new
50 finalists and see them demo their audience and a new set of judges. This
products and services. competition will select the 2017 Best
Startup Pitch Company.
Tuesday, March 14
9:30AM-10:30AM 12:30PM 1:30PM 12:30PM 1:30PM 3:30PM 4:30PM 5:00PM - 6:00PM

Redefining Ad Tech in The Last Frontier: $73 Virtual Crossroads: A @FuckJerry and The Bu The New Man Code: Ta
a Distributed World Billion Land Grab Look at VR and Human siness of Hilarious C rgeting Modern Male
Behavior ontent Consumers
Hyatt Regency Austin Hyatt Regency Austin JW Marriott Austin Convention Center Hyatt Regency Austin
Zilker Ballroom 3-4, 208 Barton Zilker Ballroom 2, 208 Barton Springs Salon 7, 110 E 2nd St Ballroom EFG, 500 E Cesar Chavez Zilker Ballroom 2, 208 Barton Springs
Springs Rd Rd St Rd

A look at the challenges With addressable tech For every new, With over 500MM active The rise of male
and strategies moving already in millions of TVs successful tech that Instagram users and household consumers,
forward for publishers around the world, explore humankind has brought 52MM pieces of content more stay at home Dads,
and platforms in a world the future of TV to our lives, weve uploaded each day, how more focus on grooming
of ad blocking and advertising, the data that molded & altered our and why have some its forcing marketers to
viewability issues. will drive decision- behaviors. Will we follow reached the top of this take a new look at how to
making, and more. the same path with VR? content cluttered world? talk to men.

Speakers: Speakers: Speakers: Speakers: Speakers:

Google, Vox Media, The Advertising Age, Comcast, Google, Facebook, New Jerry Media, The OutCast Movember, Pernod-
Washington Post Gracenote, LG York Media Center, Ustwo Agency Ricard, Ketchum
Wednesday, March 15
11:00AM-12:00PM 11:00AM-12:00PM 3:30PM-4:30PM 5:00PM-6:00PM 5:00PM - 6:00PM

The Internet of Thing Learning From the 1s Memories Matter: Lev How Did Shazam Get W Who Has The Guts to I
s You Don't Own t VR Boom to be Succ eraging the Experien yclef in AR on My Ph nvest in Content?
essful Now ce Economy one?!
JW Marriott JW Marriott JW Marriott JW Marriott JW Marriott
Salon 7, 110 E 2nd St Salon 3-4, 110 E 2nd St Salon E, 110 E 2nd St Salon E, 110 E 2nd St Salon FG, 110 E 2nd St

From appliances to cars Experts from the early The growing impact of Shazam and Wyclef have Looking at the big dollars
to medical implants, the days of VR will present the experience economy, partnered to deliver an being invested in media
products we buy are built lessons learned with their and why brands must AR experience around today, and a discussion
around software code. relevance to todays more grow more mobile, social, his new album. Get an of the challenges,
But if you don't control affordable and accessible and personal to meet overview, demo, and successes, and the
that code, do you really forms of VR. consumer needs in this Q&A of the technology. future of the publishing
own your device? environment. industry as a whole.

Speakers: Speakers: Speakers: Speakers: Speakers:

Northeastern University School Set It Spinning, Virtual Mashable, Lyft, StubHub Shazam, Wyclef Jean BuzzFeed, Reuters,
of Law, Public Knowledge, World Society / Simiosys, Bleacher Report, Under
Case Western Reserve
PwC's Experience Center, Armour
University, R Street Institute
All These Worlds, LLC
Thursday, March 16
11:00AM-12:00PM 11:00AM-12:00PM 11:00AM-12:00PM 3:30PM-4:30PM 3:30-4:30PM

The Future of Intellige The Next Four Years of Game On: How to Enga Brands are Leading the Building J.A.R.V.I.S
nt Living AI ge Gaming Influencer Way in the Evolution
s of VR
JW Marriott JW Marriott JW Marriott JW Marriott JW Marriott
Salon 7, 110 E 2nd St Salon C, 110 E 2nd St Salon D, 110 E 2nd St Salon 1-2, 110 E 2nd St Salon 6, 110 E 2nd St

Today you can control A discussion on the How do you reach A look at relationship See Tony Stark's vision
your home, consume the guardrails, governance, PC/online/console between VR creators and come to life. Developers
news, order a ride, and policy, accountability, gamers? How brands can brands; why some of the can build and customize
much more through the transparency and security navigate the massive most innovative VR the foundation of
latest in AI innovation. A that will be the gaming ecosystem and content created today is J.A.R.V.I.S. (of 'Iron Man'
look at where its evolving underpinnings of tap influencers in the being financed by fame) in an extremely
to next. responsible AI. space. brands. short period of time.

Speakers: Speakers: Speakers: Speakers: Speakers:

Amazon, Sonos, Samsung Wired, CognitiveScale, Twitch, Ad Council, Discovery
Mertiage Capital LLC, Rooster Teeth Productions Communications, MEC,
WayBlazer LLC, 3Blackdot Deutsch, Moth + Flame
Main Conference Venues








Around Austin

Austins Bat Colony Soco Barton Springs Pool State Capitol Building

What: What: What: What:

Largest Bat Colony in NA Trendy street of retail & restaurants close 68 degree natural spring pool Texas State Capitol
Where: to downtown Where: Where:
South Congress Bridge Where: Barton Springs Road 1100 Congress Ave
When: South Congress Ave When: When:
At sunset in March-November (Btwn Riverside Dr & W Johanna St) Year Round 5am 10pm (except for part Year Round Mondays-Fridays 7am-10pm;
When: of Thursday). Closed March 4-10 for spring Sat & Sun 9am-8pm
At Sunset in March - April cleaning.
Around Austin

Rainey Street Broken Spoke Lady Bird Lake Trail Alamo Drafthouse

What: What: What: What:

Old homes converted to bars & restaurants Honky Tonk Dance Hall Running & bike trail through downtown Movie theater w/ food & drinks served
Where: Where: Austin Where:
Rainey Street South Lamer Where: 6 locations around Austin
When: (10min drive from downtown) Along the Colorado River When:
Year Round When: When: Year Round
11am-11:30pm Tuesday Saturday; open Year Round
until 12am Wed-Thurs and 1:30am Fri-Sat
Places to Eat










Getting Around

Official ridesharing partner of Austin B-Cycle: Sign up for the SXSW Shuttles:
SXSW. Download the app & pay-as-you-go bike complementary departing the Convention
get $5 off your first ride with rental Mazda Express ride s Center every ten minutes
promo code RIDEON ervice during conference hours.

Car Sharing Service Car Rental Service Cap Metro:

Use promo code SHAREATX; Use the rental code: extended metro
theyll waive the sign-up fee L65SXSW (PIN: SXS) services to downtown
and give you a $10 credit. Austin