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Godrej

Social Media
Marketing

Priyanka
Madhogaria
About Godrej
Godrej Interio is Indias largest furniture brand. From manufacturing the humble Storwel cupboard 80
years back to being a vibrant, innovative brand with a diverse portfolio its been a brilliant, exciting
journey for us.
We love bringing alive your dream space. We emphasize comfort and aesthetics while delivering well
designed, fun and functional furniture solutions to you.
True to the Godrej mission to conserve the environment, we design products, set up processes and use
raw materials that are eco-friendly to do our bit to preserve natural resources.
We offer our customers home and office furniture, along with solutions for laboratories, hospitals and
healthcare establishments, education and training institutes, shipyards and navy, auditoriums and
stadiums. We are present across India through our 50 exclusive showrooms in 18 cities and through 800
dealer outlets.
Godrej Interio is a business unit of Godrej & Boyce Mfg. Co. Ltd. - part of the Godrej Group, one of Indias
largest engineering and consumer product groups.
Current Analysis

681K 16.7K 16.4K 4K


1
Facebook Twitter Instagra Youtube
Facebook has 681K Twitter has 16.7K m 4.
Youtube has
followers, Average Instagram has
likes, Average likes
on last 3 post is interaction on last 3 16.4K followers 2 4K
subscribers.
3.5K i.e .5% tweets is 9 only i.e. Average likes on
very very small last 3 pics is 56
only i.e. very
K
portion
small portion
30 days
B2B
B2C
Improvement
Assumptions Forecasting
Taking the precise reach of Facebook and
Instagram by taking the average of upper For B2B segment
and the lower range. Total Reach on Facebook-2568000
Total money spent each day-Rs 190000
FOR B2C Total Reach on Instagram-1920000
Total Reach on Facebook-2310000 Industry CTR average for
Total Reach on Instagram-1870000 Healthcaresegment-0.21%
Industry CTR average for Furniture industry- Total Enquiries through facebook-
0.57% 5392
Total Enquiries through facebook-13167 Total Enquiries through Instagram-
Total Enquiries through Instagram-10659 4032
Conversion Rate for Drinks-1% Conversion Rate for Healthcare-
Total conversions through Facebook-131 0.87%
Total conversions through Instagram-107 Total conversions through Facebook-
Total conversions-238 45
Let average price of goods in furniture be Total conversions through Instagram-
Rs3000(It involves basic personal products) 35
Total Sale Per day-Rs 714000 Total
TOTAL=conversions-80
560000+ 714000=1274000
Thanks

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