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MINI Countryman Design

MINI Countryman Pre drive Wachauring, May 2010

MINI COUNTRYMAN. new Family member.

MINI COUNTRYMAN.

All about 4

All about4. MINI Crossover Concept 2010.

All about4. MINI Beachcomber Concept 2010.

All about 4
     4th Family Member 4 meters 4 wheel drive 4 doors 4 seats

1Idea

2cars

MINI Countryman Ideation.

MINI Countryman Ideation.

Essential Design Parameters.     Proportion Surface details Graphic

Proportion

 MINI Typical : Roof / Window Graphic / Body / Overhang

Surface

Details
 Side Scuttle

Details
 Side Scuttle  Functional Mini Logo

Details
 Evolutionary Headlight design

Details
 Evolutionary Headlight design  Vertical 3Dimensional Rear Lights

Details

 Insular Solutions.

Details

 Chrome & Britishness.

Graphic

Graphic

Anthropomorphic design Parameters.     Mimik Gesture Posture Footprint

MINI Countryman Design.
Mimik Gesture Posture

Footprint

Mimik
 Ruggedness Highlights Masculinity

Mimik
 New Headlight Outline as Differentiator

Mimik
 Design icon Hexagonal Front Grill underlines Presence

Gesture
 Helmet Roof Highlights 4Door Emphasis

Gesture
 Shark nose pushes forward

Gesture
 Dynamic Orientation emphasizes Agility

Gesture
 Parallelism

Gesture
 Ruggedness highlights masculinity

Gesture
 Blackband increases Ground Clearance

Gesture
 Character line: All 4 Emphasis

posture
 Optical Width emphasizes Loading Function

posture
 Cascading: Stance on the wheels

Footprint
 Proportion: Maximum Cabin

   Minimum Engine Bay

MINI Design Icons.

MINI Countryman Icons.

Unifier    Differentiator.

MINI Hatch.

MINI Countryman.

MINI Countryman Differentiators.

Headlights

„Helmet Roof“

Night Design

Wheel Design.

Model differentiation Cooper s.

MINI Cooper S Countryman.

Mimik

 MINI Cooper Hexagonal Front Grill feature Design icon S Typical Icon Scoop underlines Presence

posture

 MINI Cooper S typical Iconic Bumper Features

Ideation Process. Priority Matrix
Importance (High) Proportion Gesture Mimik Posture Footprint Characteristic / Ausprägung

Sculpture

Details

Graphic Design Parameter Importance (Low)

Interior Ideation.

Interior

Ideation.

Interior Ideation.

Essential Design Parameters interior  Volume  Surface  Graphic

Volume
 Form Language / Ellipse underlines Iconic Character

Surface
 Cascading SUrfaces represent Identity and Stability

Graphic
 Iconic (Semi)circular Element underlines Identity

Four Individual Seats.

MINI Center Rail Features.

MINI Countryman Key.

Colour & Material Design. 3 Character Worlds.

 Rally

 Treasure

 Classic

Colour & Material Design. Exterior Differentiation.

Colour & Material Design. 3 World Colours.

Colour & Material Design. Colour Line.
Carbon Black Dark Tobacco

Polar Beige

Surf Blue / ONLY FOR COOPER S

Pure Red (opt.) / as contrast to Black

2010. The mINI Sixpack.

MINI Roadster Concept

All Four.

MINI Coupe Concept

Always open.

Incredibly Mini.

The Other MINI.

MINI Design team.

Thank You!