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Group Members

Name ID
MD.Faisal Ibna Awal 093 0590 030
MD.Rakibul Islam 101 0153 030
Tanvir Hossain 101 0019 030
Carafe is a Web-based file hosting service that uses
networked storage to enable users to store and
share files and folders with others across the
Internet using file synchronization. Our main
objective is to open the first online storage service in
Bangladesh and also take the leading position. Our
organization focused towards businesses and
collaborative teams providing administrative control,
central billing etc.
Industry Analysis
Industry & Market Forecasts:
We have estimated our client numbers according to the total
percentage of the business people and organizations in
Dhaka city
Porters Five Forces Analysis

Bargaining Power of Suppliers: High

Bargaining Power of Customers: Low

Threat of New Entrants: High

Threat of Substitutes: Moderate

Competitive Rivalry between Existing Players:

ABELLs Framework
What is customers need?
To store their data, files and documents into a safe place.

How that can be fulfilled?

By maintaining a server with a good storage capacity through
online process.

How your organization can fulfill the need?

Through a website that directly connected with a internet server
that has a lot of storage to fulfill clients need.
SWOT Analysis

Strength: Weakness:
Disaster recovery
Access data from anywhere
Need Internet
Less time to upload huge amount of connection
data Lack of skilled workers
Competitive Pricing Lack of people interest
Location: Available information in Lack of Internet facilities
Facebook Lack of password
Opportunities securities
Providing lots of packages
Free access anywhere in the world
Online services
Price is pretty low
Provide mobile softwares to access New entrance.
Marketing Plan
Description Of Venture: The whole descriptions are stated


Products: product range is divided into three packages

Premium, Supernova & Smiley. We have carefully designed

these packages so that our services could be reachable for
the customers of all income range and preferences.

Size Of Business: As we are willing to provide our service

only to the people of Dhaka city, willing to expand.

Marketing Plan
The strategies to promote our services are stated below according to the seven
ps of marketing-
Product Forecast:
Our approach towards the customers will be about a storing and sharing place
that provides back-up facility with preserving valuable database whenever they
Target market is the corporate line but we will provide individuals to have our
service with reasonable pricing facility
Our USP will be our state of the art storage facility as well as sharing
information in a safe and sound way
One can have their designated password which they can manually set-up
warranty on the security of our services
The services we provide are the absolute value as a product. In extent, we can
Marketing Plan
Pricing: We are implementing the Penetration Pricing Strategy.

Package Name Storage facility Monthly charge

Premium 1 Tb/month 2000tk./month

Supernova 500 GB/month 1000tk./month

Smiley 320 GB/month 750tk./moth

Marketing Plan
Promotion: For the pre-launch session we have made up the below stated
strategies to promote our product service-
Frequent advertisement policy will taken to publish on Facebook.
Popular news dailies will cover extra attention .
We will place stalls in various exhibitions i.e trade fair , softexpo , job
fair etc. with prospectus and of our company and the product.
We will hire popular radio stations to promote our promote our product
Frequent tv commercials will be telecasted.
After the launching of our product, we will follow
the door to door policy to grab clients attention. Our sophisticated
marketers will promote our services to the corporate as well as
individuals by visiting in person or phone call.
Marketing Plan
Marketing Plan
Distribution: As a new entrant with such business in the context of our
country, firstly we have decided to cover only the DHAKA city. In the
early beginning we will only target the elite the areas like -

These areas will help us to collect clients which may

result in giving us better platform to spread our service
across the city and in later, the whole country.
Operational Plan
Controls: We have maintained the basic organizational model to arrange
our panels to control.
We will recruit moderators to supervise the processing as well as highly
skilled network engineers to provide uninterrupted services to our
Our Directorial board will observe the operations and will carry out the
key decision making authority.
For safety solutions, we will collaborate with renowned anti-virus
developer to prevent hacking and spams.
Operational Plan
Process: The overall process will be maintained under a certain line of
fixed procedures. After a person subscribes our service, We allow them
to store their data With unlimited access time. Once a client enters into
our client server, his/her upload speed may gain the highest speed value
as per the load traffic of our server. One can directly subscribe our
products services from our sells-executives, our online portal or social
network advertisement.
Operational Plan
Physical Evidence: More over the location of our workplaces are in
the reach of ones hand so that one may visit our place to sort out any
query without any time waste.
If a client recommends another person to subscribe our service , will
receive extra benefits like gifts, extra allowance etc.
People: The founders of our organization will be the key decision
makers to the topics related to the service of our organization.
The employees will always be in touch with the clients for full
customer support.
Such business initiative will go with the business culture in our
nation .
Manufacturing Process:
ProductionTechnology:Compared with their physical counterparts,
VHDs can be created in, added to and removed from a virtual machine
(VM) quickly and easily.
Virtual hard disks have two main types:
1. Fixed size.
2. Dynamically expanding hard disk
Both types have a maximum size value
that specifies how large the disk will appear to virtual machines that are
hosted within Virtual Server.

Figure 1: Comparing the different virtual hard disk types

One advantage of working with virtual machines is the ability to roll back a VM to its
previous state. In Virtual Server, we can accomplish this by enabling Undo disks. When
we check this box, Virtual Server will automatically create a .video file for each of the
VHDs that are attached to the VM. This will effectively make the .video files read-only,
and all write operations will be performed to the undo files. We can keep the undo disks,
commit the changes or discard the changes. These disks store all of the changes that
would otherwise be written to the parent VHD. Differencing disks can be configured
with parent-child relationships that can form a hierarchy of VHD types.

Figure 2: Creating a hierarchy using different


Process of Production: We are going to produce all the three types of

Hard disks that are having different attributes. Our customers will
connect us have a identical profile along with a password and by this
they can access to our hard disk from anywhere by using a PC / cell
phone or Tab. We will provide customer software that will provide
that will make their work easier. The software will be available in all
the major platforms so that anyone can use it from PC, cell phone or
any handheld devices.
Graphical User Interface of the Graphical User Interface of the
software software

Figure 4 : Google Map of Bashundhara for the production plan.

Operational Plan

Machinery and Equipments:

Organizational Plan
Our organization is a partnership business. The
company will be set up by following the partnership
act of Bangladesh. We will follow a simple
organization structure initially which contains a
chairman, managers, some executives, supervisors
and the field level workers. Further changes will be
made with the expansion and the growth of the
business if needed. The job responsibilities and the
specifications are given below.
Organizational Structure
Required budget for proposed business plan:

We have estimated that the required capital for the business is

50,00,000and 60 % of the amount needed will be raised by the
owners rest 40% will be borrowed from the bank under SME
loan .Related data are shown in the table below:

Amounts needed to be Invested Tk: 50,00,000

Investment by the Owners Tk: 30, 00,000

Borrowing from Bank (SME LOAN) Tk: 20, 00,000
Total Amount to be Invested Tk: 50, 00,000
Use of Funds:
For the 1st year most of the fund will be used for
starting, installation and beginning of the project.
Cash flow statements
Initially there will be one branch in Basundhara Residential Area, Baridhara , Dhaka. The
amount may vary in reality.
Break even point:
Break Even = FC / (SP VC)
Where FC is Fixed Cost, SP is Selling Price and VC is Variable
Fixed cost for equipment and office furniture to start the
business is TK 15, 00,000 though this business is capital
intensive fixed cost is quite high. Average unit revenue is TK
2,000 and per unit variable cost is TK 1575. So the Break-Even
point for the business will be:
BE =15,00,000 / (2,000- 1575) or 3,521 units. That means
3,521 units needs to be sold to reach the BE point where
revenue received equals to total cost.
Unit sales in the consecutive years are shown below:

So break even will be achieved in approximately 4 years

later. Though this is a capital intensive business, it takes a
bit longer time to reach the breakeven point. But once it
reaches the point, there will be a jump in the profit level
because the VC is really low compared to the FC.
In the graph it is shown that BE point is the point B where
unit sold is 3,521 which is achieved after 4years.

3521 unit
It will be very much beneficial for an
emerging country like us. Very much well
developed in the IT sector. It will also save
time of the users as all of us in a hustle. It
will provide a security storage to everyone.
Last but not the least it will make life easier.
Any Question??