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Intelligent Building Design &

Implementation
Introductory Webinar

Konkana Khaund, Principal Consultant, Frost &
Sullivan
Agenda

1) About CABA
2) About Frost & Sullivan
3) Intelligent Building Design and
Implementation: Industry Perspective
4) CABA “Intelligent Buildings: Design &
Implementation”
5)Q&A
About CABA
Overview of CABA

CABA (Continential Automated Buildings Association)
Vision
• CABA advances the connected home and intelligent
buildings sectors.
Mission
• CABA enables organizations and individuals to make
informed decisions about the integration of
technology, ecosystems and connected lifestyles in
homes and buildings.
CABA Board of Directors
About Frost & Sullivan
Frost & Sullivan’s Credentials

Frost & Sullivan’s Global Presence, Coverage and Perspectives. More than 1,800 Consultants
and Analysts in 40+ Offices Provide Perspective, Coverage & Service

10,000 active clients
Our Industry and Market
globally in more than 300
Coverage
industry sectors and
Vision &
markets
Strategy
• Comprehensive Our Clientele
understanding of all • Emerging and Global 1000
industry and market companies
opportunities • Leading industry
• Transformational
Analysis of potential associations
growth
competition from outside • Universities, business and
Client‘s industry
Brand & tech schools
• Identification of growth Technolo
Demand • The investment community
opportunities in areas other gy & IP
than Client’s current
industry
Our Experience Encompasses an
Extensive Mix of Products, Applications
and Services in Intelligent Buildings
Applications
Commercial

Fire & Safety Functional Lighting Emergency Notification HVAC Building
Equipment Lighting & Alarm Management
Applications
Residential

Metering Solar Solar Window Connected Heat Pumps
BIPV Thermal Treatment Home
Services

Facilities Performance eEfficiency Bundled
M’ment Contracting Consulting services

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Intelligent Building Design and
Implementation: Industry Perspective
Industry Perspective
Replacements for and new technology integration often calls for design
plans and audits, leading to complex approaches towards vendor
procurement, project design and delivery

Industry Transition The transitioning world
• A gradual state of transition from of intelligent buildings....
conventional to intelligent buildings
• Consensus on fundamental principles:
• Definition of intelligence
• A building’s intrinsic
relationships with energy
• Critical importance of energy
efficiency, operational cost
savings, and return on
investment (ROI)
• Policy impetus and energy
mandates
New Challenges
• Incorporating non-conventional
project partners
• Price Pressures
• Notion of single supplier
• Differentiating buyer from installer
• Technology Silos
Present Delivery Process and Value
Chain

Key Drawback: Inability to define the role of new entrants and lack of
collaboration
Design and Procurement Process by
Technology
Key Challenges
Technology Issues to be Addressed
Heating, Ventilation, Air  Limited or no interface with spec creators/fulfillment partners,
Conditioning and Refrigeration except with ESCOs
(HVACR)  Internal business strategy creates issues
 Custom spec needs drives product selection and therefore,
Lighting and Energy Efficiency creates the need for more interactions with the distributor
 Need to educate distributors and SIs
Building Automation
 Not well acquainted with changes to construction specification
Energy Information Monitoring, practices and master format categories
Management, Diagnostics  Technology silos act as roadblocks
 Need for better product value demonstration, including
Telecom and IT awareness creation, and brand building exercises
Fire & Life Safety  For IT and telecom - Pursue partnerships with OEMs and
System Integrators to ensure increased project participation
Physical Security  Initiatives lacking in establishing the role of the technology
contractor

Building Infrastructure,
Structural Elements, and Other
Services
Procurement Process by Market Type
Key Challenges
Segment New Construction Vs Renovation/Retrofit Issues to be Addressed
New construction  Building owners’ perception of value
 Procurement is done via contractors and bid spec methods. and incentives derived from intelligent
 There is limited ability to influence technology selection. technologies is not enough for them to
Renovation/retrofit commit to it.
Commerical  Direct relationships with building owner and facility manager, and past  There is a high dependency on credits
project experience can influence selection. and rebates for undertaking
 Value and ROI from technology investments is attributed greater investments.
importance over price.

 Contractor nomination often affects
New construction
project delivery and leads to questions
 Bid and spec is followed in majority of projects.
on transparency.
 Selection is based on completive bids.
Industrial  Frequent change orders affects project
Renovation/retrofit
scale and budget, and leads to
 Past relationships and project exposure, including continued service
discarding of original technology
offerings can often help in vendor selection.
elements included in the spec.

New construction
 Bid spec is the desired method.
 Transparency in project execution can
 Increasingly consortia approaches, involving specialists, are being
be an issue at times due to the
adopted that bypass the bid and spec process.
construction manager, or design build
Institutional Renovation/retrofit
firm being nominated by the client.
 Past relationships and project exposure, including continued service
 Awareness of new upgrades to
offerings helps in vendor selection.
technology is needed.
 A combination of bid and spec, and sole source methods are adopted in
this segment.
Design and Implementation Methods

Design-bid-build Design-build and Construction
• Starts with the owner Performance Management (CM)*
contracting the Contracts • CM firm acts as
design process to a • Single party for both overall advisor
fulfillment partner the design and • CM contracts third
• No overlap of tasks construction parties
• Contracts with • Overlap of tasks • Guaranteed
separate parties for reduces delivery maximum price
design and time
construction • Better adherence to
specs
• The end user community considers these methods to be part of a well-accepted
structure.
• They allow them to maximize the value on what they spend.
• They also ensure that the involvement of right partners in execution
and implementation is done in a justifiable manner.

*Also referred to as Project Management (PM)
Areas to be addressed
Participant Where the Process Fails
Owner/Real Estate  Too distanced from the supplier
Developer  Over-reliant on CEs/DB or contractors
 Consider technology differences only superficial, irrespective of supplier
reputation
CE/DB/ESCO  Relatively little clarity on technology characteristics
 Meeting minimum project requirements is bottom line
 Varying degree of acceptance towards new master format divisions
 Little incentive to keep up with the influx of intelligent technology
Contractors  Present bid and spec format does not give them the opportunity to participate
at spec/design stages
 Cost driven and primarily brand agnostic
System Integrator  Mostly work to deliver to spec, so meeting minimum requirement is the sole
criteria

 Haphazardly promoting open solutions and conforming to open standards
OEMs  Slow to address integration challenges
 Overtly focused on building owners and contractors over CEs
CABA “Intelligent Buildings: Design &
Implementation”
Project Objectives and Intended
Outcomes
The overall objectives and outcomes from this engagement is illustrated below

Key Objectives Key Outcomes

• Evaluate the need and drivers for intelligent Frost & Sullivan envisages the following as the key
building design concepts outcomes from this landmark research:
• Understand the state of the market and • Establish the benefits of adopting proper design
hindrance factors to drive adoption of intelligent building solutions
• Assess the positive and negative influence • Provide clear understanding of various prevalent
exerted by various stakeholders design processes
• Uncover opportunities and collaboration • Address issues and challenges propagated by
techniques for incorporating design tools and professional end users
methods early on • Evaluate the role of energy efficiency mandates,
• Address issues pertaining to educational efforts, utility rebates, specification formats, rating tools
training, certification and incentives and incentives
• Uncover ways to justify design-backed
• Understand interdependencies among
stakeholder groups for promoting design
methods
• Obtain actionable insights on making intelligent
design concepts a mainstream component

Frost & Sullivan’s consulting methodology is designed to help IBC achieve these outcomes.
Project Approach and Methodology
Leveraging our deep industry insights
In uncovering the complex world of intelligent building
design and implementation processes our approach will
incorporate
the following:
• Frost & Sullivan will extensively utilize our repository of industry knowledge
pertaining to intelligent buildings, energy efficiency, design and installation
services
• To uncover the underlying trends and issues associated with design
processes, cost justification tools and technology contracting approaches
Frost & Sullivan will start with key predictions and hypotheses
• Additionally, Frost & Sullivan will also reference valuable insights obtained
from past important landmark research projects delivered to IBC that
strongly advocated the need for adopting intelligent building design

Key Industry Challenges

Technology silos Notion of single supplier Differentiating “buyer” from “installer”

Incorporating the technology contractor Understanding specification master
formats divs.

Communication issues and internal disconnect
Our Approach and Methodology
(continued)
Examples of Study Hypotheses
Examples of Study Hypotheses

Design and spec processes lack robustness and are not transparent for all professional users,
which in turn challenges frequent adoption.

Lack of incentives and awareness further prohibits the adoption of systematic design processes
for intelligent buildings.

Complexities in design software and issues with reconciling design discrepancies question the
credibility of these tools and concepts.

The building owner/operator has little visibility to actual construction/installation costs until
design/bid is completed, thus reducing their popularity and leading to frequent change orders.

Design processes often lead to a conflict of interest, with design build/CE, ESCO, and
contractors being on the same team.

Technology disruptors such as smart solutions and IoT enabled technology offerings will further
impact the design process and interactions among value chain participants.
Sample Size, Targets Groups and
Research Approach
Frost & Sullivan’s sample categorization, interview technique and research
methodology:
Sample Research
Item Component Description Target Group Profile
Size Technique

Selection of technologically Analyst Interviews
Intelligent Builder Owner, Developer, REIT,
A advanced buildings and smart 10-15 with Project
Buildings Facility Operator
campus projects Stakeholders

Intelligent
Vice Presidents, Directors,
Building
Product/Sales Manager, R&D Analyst Interviews
Technology Vendors/suppliers of IB technology
B Specialists, CIOs, CTOs, Alliance 65-75 with Industry
Vendors and solutions
Partners, Utilities Personnel, Third Stakeholders
Service
Parties
Providers

Codes and Standard Development
Technical Committee Heads, Analyst Interviews
Industry Organizations, Industry
C University Professors, Government 25-30 with Industry
Influencers Associations, Academic
Leaders, Policy Analysts Stakeholders
Influencers, Regulators

Consulting Engineers, General
Contractors, Engineering End User Survey
Contractor, Master Service
Professional Procurement Companies, Design by invitation to
D Integrator, Technology Contractor, 650-700
End Users Build Firms, Architects, Specifiers, online
Project Designer, ESCO, Specifiers,
ESCO, System Integrators panel/forum
Commissioning Agents

Overall Sample Size (A+B+C+D) 750-820
Project Fulfillment Process
Flow
Collaboration with the Steering Committee Final
Projec Industry and Professional End User Perception Report Completion
t Research Developme Activities
Stages Desk Research nt

•• Create
Create •• Exchange
Exchange
•• Introductory
Introductory industry
industry •• Deep
Deep dive
dive
research
research
and
and kick-off
kick-off research
research analysis
analysis of
of
findings
findings with
with
webinars
webinars discussion
discussion major
major •• Incorporatio
Incorporatio
steering
steering
•• Establish
Establish goals
goals guide
guide (DG)
(DG) outcomes,
outcomes, nn of
of steering
steering
committee
committee
•• Develop survey
Develop survey •• Establish
Establish opportunitie
opportunitie committee
committee
•• Create
Create
Proces questionnaire
questionnaire target
target ss and
and feedback
feedback
quantitative
quantitative
s •• Launch
Launch groups
groups milestones
milestones •• Report
Report
and
and
Steps research
research •• Test
Test launch
launch •• Develop
Develop finalization
finalization
qualitative
qualitative
process
process DG
DG report
report •• Pagination
Pagination
data
data
•• Develop
Develop •• Make
Make •• Submit
Submit draft
draft •• Individual
Individual
modeling
modeling
tentative
tentative report
report refinements
refinements report
report and
and webinars
webinars
•• Triangulate
Triangulate
outline and
outline and as
as needed
needed conduct
conduct
with
with desk
desk
TOC
TOC •• Formal
Formal webinar
webinar
research
research
launch
launch
Final
Final report
report
Activit Collaborative
Collaborative submission,
submission,
Update
Update meetings,
meetings, data
data review,
review, Draft
Draft
y engagement
engagement with
with administrativ
administrativ
triangulation
triangulation and
and validation,
validation, submission
submission
the steering
the steering e
e and
and
report
report writing
writing and
and editing
editing and
and webinar
webinar
committee
committee financial
financial
closure
closure
Project Timeline
Activity Schedule - Subject to modification based on actual project progress and discussion with CABA
Key Milestones - Conference
Calls, Draft Submission, Final
Deliverable Submission Working Weeks

Project: Intelligent Building
Design & Implementation

Research Phase 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Project initiation, kick-off, research
launch

Desk research and primary research
launch; end user survey launch

Questionnaire development;
definitions, hypotheses testing,
preliminary analysis

Report writing and editing

Draft report submission

Steering committee webinar

Final report submission
Pagination and individual steering
committee member webinars
Final CABA webinar after embargo
period TBD
Q&A

Konkana
Khaund
Principal Consultant
Frost & Sullivan
CABA Intelligent Buildings &
Digital Home Forum, April
26-28

2 Tracks: Intelligent Buildings and Connected
Homes
Several Panel Sessions with key industry
leaders
4 Interactive workshops
CONTACT CABA

Continental Automated Buildings
Association (CABA)
613.686.1814
Toll free: 888.798.CABA (2222)
caba@caba.org
www.CABA.org

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