DESIGNER MAE’S

BOUTIQUE
PRESENTED BY: CASSANDRA
STEWART
VISION
STATEMENT

2
Why Us?
•Unique services

•Styles unfamiliar to region

•Customers are in control

•Experienced staff
3
Target market
Primary Secondary
Market Market
• Married women, ages 30 – • Women, ages 15 – 40
50
• Students, young
• College educated, professionals
professionals
• Family income $50 – 75K
• Family income $50 – 75K
• Responsible consumers
• Brand conscience
• Fashion savvy
•Fashion oriented

4
SWOT Analysis
Strengths: Weaknesses:

 Unique concept for community and state  New and unknown

 Services offer self-choice and preference  Services unfamiliar to our target markets

 Experienced and educated staff  Starting with no reputation

 Solid financials and cash flow projections  Potential parking problems

 Pleasing atmosphere  Online ordering not available

Opportunities: Threats:

 Promising growth potential  Exchange rates variation for foreign fabric

 Additional public and private events  Increase in municipality sales tax rate

 Referral appreciation for fabric shops  Any decline in statewide economy

 Future expansion of male inventory  Potential of new competition

 Addition of new products/services  Economic recession

5
Competitive
Landscape
Competito How our solution is
rs better
Dressmaker's Closet Custom made apparel beyond bridal wear.

Seamstress Shop We are not a flat rate company.

"Do-It-Yourself" Brand recognition, fast and simple.

A-list Designers Everyone is an A-lister at the boutique!

6
SALES CHANNELS

7
Retail Inventory

8
Personal Consultations

9
Transformations

10
Alterations & Tailoring

11
Event Rental &
Packages

12
Sewing Classes

13
Marketing
 activities
Website and Social Media
 Monthly Assigned Sales
 Clientele Rewards Program
 Grassroots Marketing
 PR with local charity, Dress for Success
 Local Billboards

14
Financial
Projections
Expenses and Cost Revenue
$300,000
$450,000
$200,000
$100,000 $400,000
$- $350,000
$300,000
$250,000
Profit $200,000
$200,000 $150,000
$100,000
$100,000
$50,000
$-
$- FY'21 FY'22 FY'23 FY'24 FY'25

15
Milestones
Date Milestone

June 1, 2020 File for Loan

June 15,
Launch Website
2020

July 1, 2020 Lease Move-In Day

August 1,
Open For Business
2020
16
Team and Key Roles
Cassandra Stewart
CEO, Head Consultant
• State Officer for WV DECA
• 4 time DECA ICDC Qualifier
• 2014 Top 20 ICDC Qualifier
• 3 Business Completer Graduate
• President of Honor Society
• 4 year CCYM UMC in WV
• Active leader within school and community

Future Hire Future Hire Future Hire
Sales Cashier, Consultant Sales Cashier Sales Cashier 17
Location
• 16 Capitol Street, Charleston,
WV

• I-64, I-77, I- 79 or bus route

• Daily vehicle count of 3,000

• 2,178 SF land / 4941 SF
space

• New roof, new heat and AC

• Built in 1870 / Renovated in
2002

• Accessible for patrons 18
Second
Floor
First
Floor
19
QUESTIONS?