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UNIT 3: BUSINESS AND MONEY

Discuss the questions

1. What is necessary in order to get a business loan (to
borrow money) from a bank?
Identification, if you borrow much money you need have
houses, land, title deed.
2. Is it possible for people to move up in their economic
class? (If so, how can they do it?) Is there more
possibility of this in some countries than in others?
Yes, it is. They must have a good job, get much money and
high position in their working place
3. Brainstorm the problems of very poor people. Then
brainstorm possible solutions to these problems. Write
your ideas in the chart below.

e. What are entrepreneurs? They are people who run and own small business 2.1. i. The Global Fund for Women helps find solutions to social ills -e.. group members make sure that each person pays back his or her loan What happen when there is peer pressure? Each member in the group try to pay back her/his loan 3. Instead of collateral. 3. What are examples of social ills? Violence and lack of education . there is peer pressure.g.e. This is a group of entrepreneurs.3. people who own and run their own small businesses..i. violence and lack of education.. Read sentences and answer the questions 1.

Make guesses about the meaning of underlined words Strategy: . + figure out the part of speech of the new word. .Using Parts of Speech to Understand Vocabulary sometimes the context does not give a clear definition or example of a new word.You can't be sure about the exact meaning. but you can still make an intelligent guess and not waste time by going to the dictionary. 3. . + imagine in your mind what other word might be logical in that place.4.1.

or Grameen Bank won't lend the money. sign . Part of speech: verb Possible meanings: agree to. say OK about.Example Everyone in the group must approve the loan of every other group member.

there have been some surprising secondary effects of microlending programs. elimination 3. As poverty has decreased. Perhaps the main subsidiary effect has been a change in the social status of women. The primary goal of Gramcen Bank and other. removal.Noun Abolishment. supplementary . Part of speech: verb Possible meaning: get or find away 2. .1. similar programs is the eradication of poverty.A poor woman has an idea to lift her and her family out of poverty. Noun Secondary.

most people use the money well and then plow both money and knowledge back into their communities.500 women's groups. With careful planning and cooperation.sums of money 5.4. not lent fund . not loans. She began the Global Fund for Women. The money is given.Noun . budget • Grants . This fund has given $37 million to over 2.Amount (of money). Verb: bring . It gives grants.Noun .

Why does Grameen Bank lend mostly to women? Why does it not lend to people in urban areas? Because women spend the money on business and repay the loan while men do not .What is necessary in order to borrow from Grameen Bank? What isn't necessary? Character and capacity are necessary. Collateral isn’t necessary 2. and lack of education . People in urban areas did not always repay the loan 3. What are some social ills that are often associated with poverty? Violence against women. lack of health care. What is a subsidiary effect of microlending programs? A change in the social status of women 4. Task 1: Write your answer to these questions 1.

Task 2: Discussing the Reading 1. if you borrow much money you need have houses. what kind of collateral do banks require before they loan money to someone? In our country. what are these groups called? How do they work? Yes. In a country that you know well. What are some social problems in that country"? What are people doing to solve them? . women cooperative group. Do people sometimes join a cooperative group to borrow money in that country? If so. we have to have Identification card. 2. title deed or monthly salary. land. they do for example: farmer cooperative group. 3.

3.2. What are some reasons that people choose one brand of a product instead of a similar brand of the same product? 3. How does advertising influence people? . Discuss the questions 1.1. Who are consumers? What do they do? 2.

Who are consumers? What do they do? .1.

Incomes . Work .2. Hobbies . What are some reasons that people choose one brand of a product instead of a similar brand of the same product? . Aims . Ages .

characteristics.Buy things without hesitance .Understand more about products (uses. advantages and disadvantages) . How does advertising influence people? . 3.Change their attitude toward products .

Brain of a man .

Components of a brain .

2 Read and identify the Topic and main idea .3.2.

Paragraph A Topic: Marketing Main idea: How marketers persuade consumers to buy their products .

Paragraph B Topic: marketers’ understanding of human weakness Main idea: A good understanding of human weakness is essential if a company wants to sell products .

Paragraph C Topic: Self-image Main idea: Advertisers also take advantages of people’s need for good selfi image .

Paragraph D Topic: sense of smell Main idea: our sense of smell actually influences our opinion of a product and our decision to buy it .

.

Paragraph E Topic: Self-fulfilling prophecies Main idea: The use of self-fulfilling prophecies in marketing .

Paragraph F Topic: Marketer’s power over consumers Main idea: Marketers may have more power over consumers than they think .