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The Art of Persuasive Writing

Forms of Persuasive Writing


Advertisements
Editorials
Speeches
Propaganda
Persuasive Essays
Forms of Persuasive Writing

Advertisements try to convince you to do


or buy something.
Forms of Persuasive Writing
Editorials about current issues appear in
newspapers and magazines, or on
television, radio, and the internet.

http://topmagazines.wordpress.com/2011/06/29/recommended-magazines-for-people-who-can%E2%80%99t-get-enough/
Forms of Persuasive Writing

Persuasive speeches try to convince an


audience to take action

http://www.pbs.org/wnet/historyofus/web14/index.html
Forms of Persuasive Writing
Propaganda is often about political issues,
and usually includes emotionally charged
appeals.

http://www.zazzle.com/change_we_can_believe_in_poster-228719897857931246 http://www.zazzle.com/miss_me_yet_george_bush_billboard_postcard-239692539098456593
Forms of Persuasive Writing

Persuasive essays use logic, reason, and


emotion to convince readers to join the
writer in a certain point of view.

http://www.essay.tv/wp-content/uploads/2010/01/how-to-write-essay.jpg
The Persuasive Essay
A persuasive essay convinces readers to
agree with the writers opinion
The lead/hook captures the readers attention
The thesis states the writers assertion about the topic
The supporting arguments convince the reader that the
thesis is correct claim-data-commentary format
Optional counter arguments respond to reader concerns
and objections
The conclusion comes back to the original point (thesis)
Thesis and Forecast

A thesis statement is always one sentence that states an


assertion about a topic. A thesis statement usually
includes a forecast (brief preview of the arguments that
follow).

____________________ because of argument 1,


argument 2, and argument 3.
What is a claim?
Declare something that can be contradicted
The new law was the reason he lost his job at the mine.


Its arguable!
There are two sides
Strong - no I think that or you should
Other synonyms for claim?
Whats not a claim?
What is data?
Anything you use to prove your claim
Background information - facts
Quotes from a text
Anecdote whats that?
What else could be used?
What is commentary?
Original thought or analysis - your thoughts!
Writer combines data with his/her ideas and
interpretation of the data
Some call this your spin or your take on the facts
Commentary is hard because you really need to think!
Example
Debates over free speech are gripping colleges. Many universities have begun to
put in place trigger warnings in the form of written or verbal notifications warning
students of potentially upsetting material. Although trigger warnings may protect
students emotionally, they interfere with students ability to engage with serious
discussion topics.

The cuts that are made in the name of sensitivity are significant. Trigger warnings
have been applied to The Great Gatsby, Merchant of Venice, and other famous
works of literature. It is unclear where to draw the line in these cases. Many of the
topics that merit discussion in Humanities have unavoidable matters of good and
evil, of life and death. Our system of education must prepare students to think
through their opinions, not shy away from making them. If we make cuts to topics
that are difficult, eventually well have a curriculum that does not challenge
students to think.
Example
Debates over free speech are gripping colleges. Many universities have begun to
put in place trigger warnings in the form of written or verbal notifications warning
students of potentially upsetting material. Although trigger warnings may protect
students emotionally, they interfere with students ability to engage with serious
discussion topics.

The cuts that are made in the name of sensitivity are significant. Trigger warnings
have been applied to The Great Gatsby, Merchant of Venice, and other famous
works of literature. It is unclear where to draw the line in these cases. Many of the
topics that merit discussion in Humanities have unavoidable matters of good and
evil, of life and death. Our system of education must prepare students to think
through their opinions, not shy away from making them. If we make cuts to topics
that are difficult, eventually well have a curriculum that does not challenge
students to think.
Example
Debates over free speech are gripping colleges. Many universities have begun to
put in place trigger warnings in the form of written or verbal notifications warning
students of potentially upsetting material. Although trigger warnings may protect
students emotionally, they interfere with students ability to engage with serious
discussion topics.

The cuts that are made in the name of sensitivity are significant. Trigger warnings
have been applied to The Great Gatsby, Merchant of Venice, and other famous
works of literature. It is unclear where to draw the line in these cases. Many of the
topics that merit discussion in Humanities have unavoidable matters of good and
evil, of life and death. Our system of education must prepare students to think
through their opinions, not shy away from making them. If we make cuts to topics
that are difficult, eventually well have a curriculum that does not challenge
students to think.
Example
Debates over free speech are gripping colleges. Many universities have begun to
put in place trigger warnings in the form of written or verbal notifications warning
students of potentially upsetting material. Although trigger warnings may protect
students emotionally, they interfere with students ability to engage with serious
discussion topics.

The cuts that are made in the name of sensitivity are significant. Trigger warnings
have been applied to The Great Gatsby, Merchant of Venice, and other famous
works of literature. It is unclear where to draw the line in these cases. Many of the
topics that merit discussion in Humanities have unavoidable matters of good and
evil, of life and death. Our system of education must prepare students to think
through their opinions, not shy away from making them. If we make cuts to topics
that are difficult, eventually well have a curriculum that does not challenge
students to think.
Example
Debates over free speech are gripping colleges. Many universities have begun to
put in place trigger warnings in the form of written or verbal notifications warning
students of potentially upsetting material. Although trigger warnings may protect
students emotionally, they interfere with students ability to engage with serious
discussion topics.

The cuts that are made in the name of sensitivity are significant. Trigger warnings
have been applied to The Great Gatsby, Merchant of Venice, and other famous
works of literature. It is unclear where to draw the line in these cases. Many of the
topics that merit discussion in Humanities have unavoidable matters of good and
evil, of life and death. Our system of education must prepare students to think
through their opinions, not shy away from making them. If we make cuts to topics
that are difficult, eventually well have a curriculum that does not challenge
students to think.
Counter Arguments
Address Reader Objections
Oil companies should Schools should make
not be allowed to drill overweight students
for oil in Alaska. eat diet meals for
school lunch.

http://factbank.blogspot.com/2012/05/alaska- http://www.heart.org/HEARTORG/GettingHealthy/Overweight-in-Children_UCM_304054_Article.jsp
Audience and Authors Purpose

When writing persuasively, always remember the


interaction between the writer and the reader. The writer
is trying to persuade a reader who may be enthusiastic or
resistant or simply disinterested. Persuasive writing must
be well organized, but it must also hook the reader, and
then keep him or her engaged with creative and authentic
word choice.
Assignment
Short response claim-data-commentary format
Use ideas and data from these two documents
They deal with issues of when its appropriate to censor
information
Prompt
Required:
Short intro
supporting argument(s)
6-10 sentences