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CULTURAL VALUES OF PAKISTAN

Hospitality
Tea Coffee Beverages

Marriages functions

Same menu

Eid·s functions
Sweets Sweet dishes Tea, coffee, beverages

Because of this it increases diabetes disease in Pakistan.

DIABETES RATIO IN PAKISTAN
Diadetes patients (millions)
20 18 16 14 12 10 8 6 4 2 0 2009

Diadetes patients (millions)

2025

2030

2035

According to daily times

DIABETIC ASSOCIATION OF PAKISTAN

Recently study conduct by the Diabetic association of Pakistan that the BMI and WHR.
Male BMI WHR 37% 79% Female 79% 96%

MARKET DEMOGRAPHICS
population Growth rate Birth rate Death rate 0-14 years 15-65 years 65-over 176,242,949 (July 2009) 1.828% 27.74 births / 1,000 population 8 deaths / 1,000 population 37.2% (male: 33,739,547 / female: 31,868,065) 58.6% (male: 52,849,607/ female: 50,378,198) 4.2% (male: 3,475,927 / female: 3,931,605)

COMPETITORS
Canderel Calnox Sweet n low Splenda Only canderel has 90% market share among these products.

COMPETITIVE EDGE

Canderel has a drawback as compare to Sucral that if it is heated for long then it loses its sweetness therefore it can not be used in cooking and baking and can only be used in drinks and sprinkling on food.

WHAT WE WILL DO?

Sucral is very new Brand in Pakistan so it needs very good Marketing and Advertising.

This brand is for old age people and diabetes people. Home wives who are more health conscious.

SKU

This Brand is in two SKU·s.
80g bottle at Rs.230 y Sachet Pack at Rs.145 (app Rs.3 per sachet)
y

ADVERTISING
Print Media News paper Magazines Brochures Billboards Electronic Media T.V. Radio Digital Screen Digital Media

We will also capture the pharmacists, doctors through direct marketing and free sampling.

PRINT MEDIA
News paper Jung Express The news Dawn Magazine Akhbar-e-jahan Billboards In commercial Markets In super Markets

ELECTRONIC MEDIA
Television Geo news, Geo entertainment ARY digital, ARY news PTV home, PTV news ATV Masala, zoaq, Radio Fm 100 Fm 103 Fm 99 Fm 106

Thank you

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