M4U is aimed at a wide audience, particularly based on age. This is because it is not genre specific and each issue will have artists from now and from a few decades ago. This is to increase interest in the magazine to multiple age ranges for example, teenagers may be interested in the modern artists while their parents may be interested in the artists from a few decades ago. Therefore, the M4U magazine is aimed at ages 16-50. This age range includes Year 11 and sixth form students as well as young adults and their parents, who will be working. In addition, as it is aimed at young people and their parents, they would only need to buy one magazine to suit the needs of both the parents and the young people meaning they only buy M4U. What are the audiences values? They will value time with their family and friends. They will also be busy working at school, college, university or in a job meaning that they need time to sit down and read the magazine. They will also be interested in social media, such as Facebook, and sharing what they are doing with their friends which could help promote M4U if they say that they like the magazine. They will spend money on music, clothes, films, food and technology. Technology choices Most people age 16-50 have smartphones, or are looking at buying a smartphone. As a result of this, they will be able to listen to music on the go. In addition, it opens up the possibility of having a mobile website and/or app which would allow them to read M4U when they are on the go and do not have access to the printed magazine. Where are the audience on the JICNAR scale? Group B Group C1 Group C2 Group D Group E