Pitch Inc.

Tyler Ferlin
Ryan Jacobs
Austin Lockhart
Divya Narayanan
Garrett Pfingston
Joshua Rodriguez
The Company: Pitch Inc.
A digitally integrated application that lets you split
payments of goods or services with friends. You can
easily attribute, adjust, and confirm the amount each
person pays.

Directly integrated into e-commerce sites

Access at check-out through e-commerce sites

The Problem

For consumers

E-commerce sites dont offer multi-way cost splitting

Cost splitting apps are not fully integrated

Cost splitting apps warehouse personal data

The Problem

For e-commerce

Accounting complexities associated with cost-splitting

Programming complexities associated with cost-splitting

Higher level of vulnerability to credit card fraud

Use survey
How often do you split purchases?

# of people
Use Survey
Would you make more of your purchases online if you could split purchases through the website?

14%

10%

76%

Yes No Maybe
The Solution

Provides:
Fully Integrated cost splitting software
Multi-user cost splitting capabilities
One usermulti-card cost splitting

Advantages:
Does not store sensitive information
Fully integratable
Streamlines payment splitting process
Use Survey
UTD Students (ages 18 - 35)

9%

91%

Would find it useful Would not find it useful

Industry Overview
Peer-to-Peer Payment Industry (P2P)

Volume of global P2P payments is more than $1 trillion

U.S. P2P market to reach $200 billion by 2020

Millennials account for about 55% of transactions

Almost half of the users utilize P2P payment applications for

dining purposes
Industry Overview
Competitors in P2P Industry

Venmo

Split-it

Square Cash

Pay by Group
Market Analysis: End Users
Millennials (18-34)
Millennials have less money than older age groups, but spend more

Make 54% of their purchases digitally (more than all other age groups
combined)

Gen X (35-55)
They make 31% of total income dollars in U.S.

1 in 7 provide assistance to an aging parent and child

Customer Base

Large ecommerce companies

Avg. gross income $100 million

Small ecommerce companies

Avg. gross income $1 million
Preferred Customer

1000+ sales a month

Gross Income $1,000,000+ a month

Food sales

established ecommerce companies 2+ years old

Preferred Customer
Amazonfresh

Door Dash

GrubHub
Largest Market Share

Dominos
2nd largest market share

Pizza Hut
3rd largest market share

Papa Johns
4th largest market share
SWOT Analysis
Strengths
Niche industry
Possible to penetrate
Big customer appeal
Safe technology

Weaknesses
Small company
Small marketing budget
Lack of established name
A luxury
No established relationships in the industry
SWOT Analysis
Opportunities
Small Market = Market penetration
Not many direct competitors
Companies sign contracts = recurring customers
Big companies do not create such applications due to
complications with tax, accounting, etc.

Threats
Companies can develop their own software
An economic skid can make companies see this service as a
luxury
Customers can use different apps to transfer funds
Competitive Matrix
Pitch Inc. Venmo Split It Pay By Manual
Group
Safe &
x x x x x
Secure
Does Not
Store x x
Personal Info
Quick & Easy
x x x x x
to Use
Usable for
x x
e-commerce
Allows
multiple
x x Depends
cards to be
Competitor Analysis: Venmo

Standalone application

Owned by PayPal

Provides users ability to track payments and

Provides uses a ability to transfer money through app

Competitor Analysis: Venmo

Strengths
An established company
Simple and easy to use

Weaknesses
Transactions can take multiple days to process, which
creates vulnerabilities
Credit card and bank account info stored on Venmo hosted
servers
Servers vulnerable to being hacked
Competitor Analysis: PayByGroup

Standalone application

Small online payment transfer company

Allows users to make financial transactions online

Allows users to make purchases with multiple credit

cards
Competitor Analysis: PayByGroup

Strengths
Offers a Plug and Play solution which can be installed and
running within 1-2 days
Uses PCI compliant and bankgrade security fraud security

Weaknesses:
Personal and account information held on servers
Users subject to online fraud
Competitor Analysis: Manual
Splitting
Strengths
Direct method of payment
Low fraud potential
Payment disputes settled quickly

Weaknesses
Not always quickest and cleanest way to transfer money
Involves carrying physical cash
Strategic Marketing Goals

Develop brand awareness through a steady sales team that talks

to established companies that need this service

Develop an increase in sales of at least 25% every quarter

Develop a relationship with our customers that leads to future

deals

Develop an ad campaign that will expand our brand recognition

Marketing & Advertising Timeline
1st Quarter
Train Sales Team
Find suitable customers
Establish a Brand
Create a website

2nd Quarter
Create an email campaign
Direct mailing to find new customers
Train Sales Team
Find suitable customers
Establish a Brand
Marketing & Advertising Timeline
3rd Quarter
Create email campaign
Direct mailing to find new customers
Find suitable customers
Establish a Brand
Run Social media campaign

4th Quarter
Create an email campaign
Direct mailing to find new customers
Find suitable customers
Establish a Brand
Run Social media campaign
Look to vary in different markets
Pricing Strategy

For 1-2 Cards

Base transaction fee: 99 + 5% of the charge
aggregate

For 3+ Cards
Base transaction fee: 5% of the charge aggregate
Additional fee: 40 per card
Milestones

2018

2019

5 year
Initial Customer Base Acquired
Advertisements Rolled Out Q3 Q4

Full Front and Back End

Functionality
Sales Team Trained Implemented
Q2

Q1

Prototype Created

2018
 Customer Base Expanded
Market Reach Expanded Q3 Q4

Business Scaled 100%

relative to initial
Organizational Structure Solidified customer demand
Q2

Q1

Staffing Expanded

2019
Registered as Independent Sales
Organization 2021 2022
Acquire Sponsor Bank

Become Profitable
Break Even
2020

2019
Invest in Scaling Up
Business
2018

Full Front and Back End Functionality Implemented

5 Year Plan
Startup and Operating Costs
Revenue Forecast
Cash Flows
Break Even Chart
Funding Sources
 Pitch Inc.
Tyler Ferlin
Ryan Jacobs
Austin Lockhart
Divya Narayanan
Garrett Pfingston
Joshua Rodriguez