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introduction

Scope

(Philipp)

Based on our analysis, Is the legalization of cannabis in Switzerland a good or a bad


decision?

What are the social and economical implications if cannabis gets legalized?
Percentage of population
consuming cannabis -
Global

210m monthly users globally or ~3% of the global


population

Dot size correlates with percentage of population using cannabis


Source: http://www.unodc.org/wdr2014/
Percentage of population
consuming cannabis -
Europe

Dot size correlates with percentage of population using cannabis


Source: http://www.unodc.org/wdr2014/
Cannabis market is growing
and behaving like a FMCG

6,400 new daily cannabis customers in the US

6.6 million daily cannabis users in the US


$142 billion global net profit illicit cannabis
$1.6 trillion global illicit market (3% of the
worlds GTP)

Sources: United Nation Office of Drug Crime, World Report 2014


Kilmer, B. et al, Rand Corporation, How Big is the U.S. Market for Illegal Drugs?
How big is the cannabis
industry in comparison?
Global Net Profit in Billion USD

141.8
1600

85

64
60

38.3 39.51
35.1 37.1

14.5
6.7 8.8

Legal Tobacco Cotton Grapes Soybeans Novartis Nestl Apple Heroin Cocain Illicit Global Illicit Drugs
Marijuana Marijuana
http://www.businesspundit.com/10-largest-illegal-drug-trades-on-e
arth/
http://fortune.com/2016/02/01/marijuana-sales-legal/
How much money can you
make?
Annual Income in USD
12,000,000

4,000,000

100,000 200,000 500,000

Pablo Escobar 21 billion


USD Annual Income

Source: How to make money selling drugs, Documentary,


2012
conclusion
Huge demand, limited supply, loyal customers, growing industry
In order to kick start your business...

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