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 Brings a passionate data-driven perspective to media businesses (content distribution and


information acquisition) in a way that no other business school in the world can match.

 Distinguishes itself with a tight focus on the interaction between content provider and user,
capitalizing on the wealth of individual-level data that is exploding at the crossroads of
commerce, technology, and entertainment.

 Is dedicated to bringing world-class research rigor to better understand these complex


interactions in order to drive new business strategies and tactics that will reshape the
media landscape.

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ßlobal network of research partners

Wharton Lab for


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 ðnline popularity is a more important correlate of online behavior than offline


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 It is all about the data!


! In many cases, practitioners have it ± academics want it.
! ˜craping programs mean we can now all have it and in real-time.

 Convergence of problems between academia and practice, in the


interactive media space, has never been higher.
! Advances still need to be made on scale of academic methods.
—                   

ennen@wharton.upenn.edu

www.whartoninteractive.com

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