You are on page 1of 23

KIDDY CLAY

MERCHANDISING & RETAILING

Submitted By:

Mubashir Shafi Khan


NARA Factory Co. Ltd is a multinational
company with a vast range of Modeling
Clay products.
It is situated at188 Moo 4, Anamai-
ngamcharoen Rd., Takam,
Bangkhoontien, Bangkok, Thailand.
NARA FACTORY CO LTD
(THAILAND)
Nara Factory manufacturers of kiddy
clay
Kiddy Clay for modeling is one of the
most famous fun activity in kids.
Worlds 2nd largest Clay Manufacturer
CERTIFICATION

Certified from THE


BUREAU VERITAS
CERTIFICATION
(THAILAND) Health
Department Thailand

Conforms To:
1. European Standards EN71(Part
1,2,3,9,10 and 11)
2. U.S Standard (ASTM D-4236, CPSIA)
3. Australia/New Zealand
Standard(AS/NZ ISO 8124)
PRODUCT
DESCRIPTION
An oil based material GLUTEN FREE
It will not dry out, harden or shrink even
leaving in the air for a long time.
It can be used again and again. There is
no fungus occurred in our modeling clay,
therefore, no preservatives are added in
our modeling clay.
NON-TOXIC: It is totally safe for children.
TYPES OF
MODELING CLAY
Ceramic Clay
Ceramic clays are water-based
substances made fromclay
mineralsmixed with other raw
materials.

Oil based Clay


Oil-based clays are made from
various combinations ofoils, waxes,
andclay minerals. Because the oils
do notevaporateas does water, oil-
TYPES OF
MODELING CLAY
Polymer Clay
Polymer clay is sold in craft, hobby and
art stores, and is used by artists,
hobbyists, and children.

Paper Clay
Paper clay is hand made or
commercially available clay to which a
small percentage of processed
cellulose fibre is added, to increase the
tensile strength of dry clay.
COMPETITION ANALYSIS

Un-Organized Segment
Only Chinas low quality clay
available
Lack of any brand name in the
market
Competition prices are low
Extremely low shelf life of
Chinese product
Lack of definite supply chain
channels
ACTION PLAN
KIDDY CLAY PAKISTAN
Extensive Sales Campaign
Educate Customer for Differential
Features of the product
Ensuring product availability in all
areas of large cities
PRICING DECISION:
Keep prices slightly over the competition
Ensuring prices make perception of
products high quality
Ex- Factors
It's Therapeutic
Sensory Development Activity
Play Based Learning
Imaginative Problem-solving
Skills
MARKETING & SALES
PLAN
Phase I
- Lahore (Distribution Model)
- Faisalabad & Gujranwala (Direct Sales)
Phase II
- Islamabad & Rawalpindi (Combination of
Direct sales & Channel Sales)
Phase III
Marketing through end consumer contacts
Leading schools with play group and pre
school branches
Fashion Designing Institutes
Phase IV
- Karachi (Distribution Channel)
BUDGETING AND
COSTING
Cost
Import Duty 35% of Total Consignment *(Includes
all port charges as well)
Total Consignment Cost (1FCL) Rs. 2.2 Million
Marginal Analysis
Direct sales Margins 40%
Channel Sales Margins 30%
Distribution Channel Margin 10%
Discounting 5% (In form of FOC Samples)
Net Margins 25% - 30% (Includes all other costs)
Sales Mix 70% through channel and 30%
direct sales.
1 Consignment turn over time is 3 months
Marketing Mix
Product
Oil Based Clay
Non Toxic Material
Available in different
colors and with different
characters
Comes in Many shapes
with different other toy
making tools
Price
Price is depending upon the
product range
The price is in between Rs. 100
to Rs. 400
Price will be high at big shopping
malls according to their
customers.
Place
Product is available at almost all
the big stationery outlets
Big shopping malls are also
targeted for personal selling/Direct
selling
Toys shops are also considered as
preferable place for shelving our
product.
Promotion
Promotional activities are also in
the process
The main focus is mainly on
lower grade schools for little
children fun
In second phase all the
concentration will be on Arts
colleges where clay modeling
applied
FLOOR PLAN
We Provide floor
stands as fixtures
and wall stands to
potential customers
for better
placement of
product
Product brochure
are provided with
product for better
understanding of
customer
BAR-CODING

As you can observe bar-coding is used


Many schools across the World use this
product in class creative activities. Also
there are special classes for clay
modeling. Now this trend also getting
started in High level schools.
THANK YOU
ANY Qs