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DIRECT

MARKETING

Presented by:
Atul Jaiswal
Basab Bhattacharjee
Baby Naaz Perveen
It'sa method of contacting customers and
potential customers personally, rather
than having an indirect medium between
the company and the consumer

Understanding....
Understanding....
It lets the advertiser reach a large number of
people and reduces or eliminates waste coverage.

Provides Segmentation capabilities.

Potential
to build list of potential or existing
customers.

No other advertising medium can personalize the


message as well as direct media.

How does it benefits????


Direct Mail
Leaflet, Coupons, Flyers, Brochures
Social Media
Face-To-Face marketing
Telemarketing
Direct Response marketing
Kiosk Marketing

Straits of Direct marketing...


Via mail...
Via Leaflet Marketing....
Via social media...
Via face-to-face marketing...
Via Telemarketing
Via Direct Response marketing
KIOSK MARKETING...
A small, temporary, stand-alone booth used
in high-traffic areas formarketingpurposes.
Difficult
to acquire data necessary for preparing
customer database

Limited reach

Various countries have laws against spamming


and littering.

Direct marketing communication in the form of


flyers and leaflets are wasteful practices as they
promote loitering and consumption of paper.

Pitfalls of direct marketing


1.REACHINGOUT TO NON-METRO/NON-
URBAN MARKET

2. ENHANCING CREDITIBILITY OF THE OFFER

3. WIDER USE OF DEBIT AND CREDIT CARD

4. EMERGENCE OF SPECIALIZED DATABASE


FIRMS

FUTURE OF DIRECT MARKETING


IN INDIA