PRESENTATION OF IDEAS

PRODUCT

3 ADVERTS
1 LANDSCAPE- THIS WILL BE PRODUCED FOR A BILLBOARD
2 PORTRAIT- THIS WILL BE PRODUCED FOR A NEWSPAPER AND BUS STOP
THE PRODUCT IS FOR A FASHION CHARITY SHOP ADVERT.
 TARGET AUDIENCE & CAMPAIGN MESSAGE

TARGET AUDIENCE-

THE AGE RANGE THE PRODUCTS ARE AIMED FOR 16-30 YEARS OLD. THIS AGE IS BECAUSE THEY
WILL START/BRING IN A INCOME WHICH MEANS THEYLL BUY THEIR OWN CLOTHES.

FOCUSING ON A SOCIAL CLASS OF LOWER/WORKING CLASS AS A CHARITY SHOP WILL HAVE

AFFORDABLE PRICES AND NICE CLOTHING WHICH THEY CAN AFFORD WITHOUT SPENDING LOTS OF
MONEY. THE SOCIAL CLASS WILL NOT JUST BE WOMEN WHO FALL INTO IT WILL ALSO BE MEN.

CAMPAIGN MESSAGE
CAMPAIGN MESSAGE WILL BE THAT YOU CAN BUY NICE AND SMART LOOKING CLOTHES FOR
AFFORDABLE PRICES. WHEN YOU BUY CLOTHING FROM THERE YOURE GETTING THE HELP YOU
NEED AND A CHARITY IS GETTING INCOME FOR HELPING SOMEONE ELSE IN NEED.
 LAUNCH DATE
Schedule of
advertisements
7 th

June
First advert- 7th June- I have chosen this as it 2 weeks before the official date of summer
and people will be getting ready for the new season.

Second Advert- 21st June- I have chosen this as it is the official date of summer and people
will be needing some new clothes for that season.

Third Advert- 5th July- 5th July as it is 2 weeks after the second advert being launched
which will reinforce the fact that it is summer and you can get a new wardrobe for a
cheaper and affordable price and good quality clothes.

All Adverts- 19th July- to reinforce that you can get cheaper clothes, as well as giving
people who havent seen the adverts a chance to also this means that all my adverts will
be out in the last month of summer which is August.

Close of Adverts- 22nd September- 22nd to take down all my adverts down as the summer
season will be over, hopefully people have had the chance to get affordable clothing for
the summer season. Also the next season of clothing of Autumn will be ready to be
coming out so will need to be updated ready for the next styles to come out.
 LOCATION OF ADVERTISEMENTS
FIRST ADVERT- BILLBOARD- THIS WILL BE BY MANCHESTER ARNDALE.

SECOND ADVERT- BUS STOP- THIS WILL BE AT LOCAL BUS STOPS.

THIRD ADVERT- NEWSPAPER- THE NEWSPAPER MY ADVERT WILL FEATURE IN IS

WARRINGTON GUARDIAN.
 LEGAL & ETHICAL ISSUES
LEGAL & ETHICAL
COPYRIGHT- COPYRIGHT IS WHERE THE LAW GIVES THE CREATORS OF
LITERARY, DRAMATIC, MUSICAL, ARTISTIC WORKS, SOUND RECORDINGS,
BROADCASTS, FILMS AND TYPOGRAPHICAL ARRANGEMENTS OF PUBLISHES
EDITIONS, RIGHTS TO CONTROL THE WAYS IN THEIR MATERIAL MAY BE USED.
THIS MEANS THAT FOR MY ADVERTS IF I WANTED TO USE A CERTAIN DESIGN
OR PART OF A WELL-KNOWN LOGO I WOULD HAVE TO WRITE AND ASK FOR
PERMISSION OFF THAT PERSON OR COMPANY. THIS MEANS THAT WITH MY
ADVERTS I HAVE TO MAKE THEM MY OWN AND ORIGINAL AS I CANT RIP OFF
ANOTHER ADVERT OR COPY ANOTHER ADVERT.

DEFAMATION ACT-

SLANDER: SPOKEN- TV AND RADIO- CHAT SHOWS AND INTERVIEWS

LIBEL: WRITTEN- NEWSPAPERS, MAGAZINES AND ONLINE. THIS MEANS THAT

IN MY ADVERTS IT WILL NOT FOCUS ON ONE PARTICULAR PERSON WHO IS
WELL KNOWN AND WONT DAMAGE THEIR REPUTATION AS NO HARMFUL
COMMENTS WILL BE MADE ABOUT THEM OR AN UNSUITABLE SETTING OF THE
ADVERTS WILL DAMAGE THEIR REPUTATION.
 LEGAL & ETHICAL ISSUES

OBSCENITY ACT- UNDER THIS LAW IT IS AN OFFENCE TO PUBLISH AN OBSCENE ARTICLE, OR TO HAVE AN OBSCENE
ARTICLE FOR PUBLICATION FOR GAIN.

SOMETHING IS CONSIDERED OBSCENE IF IT TENDS TO DEPRAVE OR CORRUPT, THOSE LIKELY TO READ, SEE OR
HEAR THE MATTER CONTAINED IN IT E.G. PICTURES OF DEATH. THIS IS A CRIMINAL LAW. THIS MEANS FOR MY
ADVERT I WILL MAKE SURE THAT I WILL NOT PUT IN MY ADVERTS ANY OBSCENE PHOTOS OR CONTENT. HOWEVER, I
AM AWARE OF THIS LAW IS IMPORTANT AND WILL FOLLOW THIS LAW BY NOT PUTTING ANY OBSCENE CONTENT OR
PHOTOS IN MY 3 ADVERTS.
EQUALITY & ETHICAL REPRESENTATION-
MY ADVERT WILL BE ETHICALLY RIGHT AS I WILL USE NO CONTENT THAT WILL BE USED TO HARM SEXUALITY, GENDER, AGE, ETHNICITY OR
DISABILITY. THE ADVERTS WILL BE INCLUSIVE IT WONT OFFEND ANYONE BUT I WILL MAKE SURE THAT IT WILL APPEAL TO MY TARGET
AUDIENCE OF FEMALES AND MALES. I WILL MAKE MY ADVERTS APPROPRIATE FOR MY TARGET AUDIENCE FOR MALES AND FEMALES.

I WILL ALSO MAKE SURE MY ADVERTS WILL INCLUDE FEMALES AND MALES DISREGARDING IF THEY HAVE A DISABILITY, WHAT SEXUALITY
THEY ARE, WHAT ETHNICITY THEY ARE AS MY ADVERTS WILL BE APPROACHABLE TO EVERYONE AND ARE ALL EQUALS.
 CODE OF PRACTISE
PRIVACY- THIS MEANS THAT IN MY ADVERTS THE PERSON WHO WILL FEATURE
IN MY ADVERTISEMENT I WILL HAVE TO ASK FOR PERMISSION IF THEY WANT
THEIR NAME BEING KNOWN.
MISLEADING- THIS MEANS THAT MY ADVERTS WONT ADVERTISE ANYTHING
FALSE SO IT WONT MISLEAD SOMETHING ABOUT THE CHARITY THAT ISNT
TRUE.
 PLANS FOR
CAMPAIGN
SLOGAN WHEN LIFE ISNT EASY, WEAR COMFORTABLE CLOTHING

TYPOGRAPHY- BRITANNIC BOLD

COLOUR SCHEME- BRIGHT COLOURS E.G. BLUES, PINKS, REDS & WHITE

LOGO-
PRODUCTION
PLAN