Kunal Kundu Subhankar Dey Subhamay Biswas

MIS

Management Information System
‡ A Management Information System is an integrated user machine system for providing information to support the operations , management , analysis and decision making functions in an organization.

Management Information System
‡ Management Management has been viewed as a function, a process, a profession and as an elite or a class of people ‡ Information Information can be defined as the data which is organized and presented at a time and place so that the decision-maker may take necessary action ‡ System A system is a group of elements or components joined together to fulfill certain functions

Role of MIS
‡ It ensures that an appropriate data is collected from the various sources, processed and send further to all the needy destination ‡ It helps the lower management by providing the operational data for planning, scheduling and control ‡ It helps the middle management in short term planning, target setting and controlling the business function ‡ It helps the top management in goal setting, strategic planning and evolving the business plans and their implementation

Characteristics of MIS
‡ Provides reports with fixed and standard formats ± Hard-copy and soft-copy reports ‡ Uses internal data stored in the computer system ‡ End users can develop custom reports ‡ Requires formal requests from users

Types of MIS
‡ Accounting management information systems All accounting reports are shared by all levels of accounting managers ‡ Financial management information systems The financial management information system provides financial information to all financial managers within an organization including the chief financial officer

Types of MIS
‡ Manufacturing management information systems Inventories are provided just in time so that great amounts of money are not spent for warehousing huge inventories ‡ Marketing management information systems A marketing management information system supports managerial activity in the area of product development, distribution, pricing decisions, promotional effectiveness, and sales forecasting

Types of MIS
‡ Human resources management information systems Human resources management information systems are concerned with activities related to workers, managers, and other individuals employed by the organization

Components of MIS
‡ Hardware Input and output devices constitute the hardware components of MIS ‡ Software The programs and applications that convert data into machine-readable language are known as software ‡ Procedures Procedures are sets of rules or guidelines, which an organization establishes for the use of a computer-based information system ‡ Personnel The computer experts, managers, users, analysts, programmers, database managers, and many other computer professionals who utilize the computerbased information systems are the personnel in a management information system

Advantages of MIS
‡ ‡ ‡ ‡ ‡ ‡ Better Decision Making Data Accessing from Remote Location Data storage Fast Computations Data Security Data Confidentiality

Disadvantages of MIS

The MIS is conceived as a data processing and not as an information processing system. ‡ As the users of information and the generators of data are different. ‡ The MIS does not give perfect information to all the users in the organization.
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Marketing Model Used In MIS
‡ Time series sales models. ‡ Elasticity models (price, incomes, demand, supply, etc) ‡ Regression and correlation models. ‡ Analysis of Variance (ANOVA) models.

Marketing Strategies Using MIS
‡ Creating effective Marketing plans ‡ Customizing modules for specific requirements ‡ Managing critical business issues ‡ Creating Product promotional strategies ‡ Conducting market analysis ‡ Preparing comprehensive reports

Need for MIS Reports
‡ ‡ ‡ ‡ Provides data Aid to managers Basis of decision Take informed decisions

DIFFERENT TYPES OF REPORTS USED IN MARKETING

SALES CALL REPORT

QUOTATION

PURCHASE ORDER

INVOICE

SALES REPORT (product wise)

MONTHLY SALES REPORT (Sales person wise)

OUTSTANDING PAYMENTS REPORT

OTHER ASPECTS OF MIS IN MARKETING
‡ ‡ ‡ ‡ Managing Financial transactions Providing stock and inventory details Maintaining relevant customer information Integrating sales processes

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