Kunal Kundu Subhankar Dey Subhamay Biswas


Management Information System
‡ A Management Information System is an integrated user machine system for providing information to support the operations , management , analysis and decision making functions in an organization.

Management Information System
‡ Management Management has been viewed as a function, a process, a profession and as an elite or a class of people ‡ Information Information can be defined as the data which is organized and presented at a time and place so that the decision-maker may take necessary action ‡ System A system is a group of elements or components joined together to fulfill certain functions

Role of MIS
‡ It ensures that an appropriate data is collected from the various sources, processed and send further to all the needy destination ‡ It helps the lower management by providing the operational data for planning, scheduling and control ‡ It helps the middle management in short term planning, target setting and controlling the business function ‡ It helps the top management in goal setting, strategic planning and evolving the business plans and their implementation

Characteristics of MIS
‡ Provides reports with fixed and standard formats ± Hard-copy and soft-copy reports ‡ Uses internal data stored in the computer system ‡ End users can develop custom reports ‡ Requires formal requests from users

Types of MIS
‡ Accounting management information systems All accounting reports are shared by all levels of accounting managers ‡ Financial management information systems The financial management information system provides financial information to all financial managers within an organization including the chief financial officer

Types of MIS
‡ Manufacturing management information systems Inventories are provided just in time so that great amounts of money are not spent for warehousing huge inventories ‡ Marketing management information systems A marketing management information system supports managerial activity in the area of product development, distribution, pricing decisions, promotional effectiveness, and sales forecasting

Types of MIS
‡ Human resources management information systems Human resources management information systems are concerned with activities related to workers, managers, and other individuals employed by the organization

Components of MIS
‡ Hardware Input and output devices constitute the hardware components of MIS ‡ Software The programs and applications that convert data into machine-readable language are known as software ‡ Procedures Procedures are sets of rules or guidelines, which an organization establishes for the use of a computer-based information system ‡ Personnel The computer experts, managers, users, analysts, programmers, database managers, and many other computer professionals who utilize the computerbased information systems are the personnel in a management information system

Advantages of MIS
‡ ‡ ‡ ‡ ‡ ‡ Better Decision Making Data Accessing from Remote Location Data storage Fast Computations Data Security Data Confidentiality

Disadvantages of MIS

The MIS is conceived as a data processing and not as an information processing system. ‡ As the users of information and the generators of data are different. ‡ The MIS does not give perfect information to all the users in the organization.

Marketing Model Used In MIS
‡ Time series sales models. ‡ Elasticity models (price, incomes, demand, supply, etc) ‡ Regression and correlation models. ‡ Analysis of Variance (ANOVA) models.

Marketing Strategies Using MIS
‡ Creating effective Marketing plans ‡ Customizing modules for specific requirements ‡ Managing critical business issues ‡ Creating Product promotional strategies ‡ Conducting market analysis ‡ Preparing comprehensive reports

Need for MIS Reports
‡ ‡ ‡ ‡ Provides data Aid to managers Basis of decision Take informed decisions






SALES REPORT (product wise)

MONTHLY SALES REPORT (Sales person wise)


‡ ‡ ‡ ‡ Managing Financial transactions Providing stock and inventory details Maintaining relevant customer information Integrating sales processes

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