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ORGANIZATIONAL

PSYCHOLOGY

ANALYSIS ON COCA
COLA COMPANY
GROUP MEMBERS
ASAD ALI
535
SHAHRUKH SHAHZAD 515
Arooj bint e Tariq 501
TABLE OF CONTENTS
HISTORY OF COCA COLA COMPANY
MISSION
VISSION
PRODUCTS
SWOT ANALYSIS
PESTEL ANALYSIS
PORTERS 5 FORCES MODEL
HISTORY OF COCA COLA
Invented on May 8, 1886 by Dr. john
Pemberton
First coca cola glass was sold on 5
cent
First bottle was made in 1916
Headquarters: Atlanta Georgia U.S
Type: public
Employees: 146,200
MISSION
To refresh the world
To inspire moments of optimism and
happiness
To create value and make difference
VISION
Profit
People
Portfolio
Partners
Productivity
PRODUCTS OF COCA COLA
COMPANY
COCA COLA
SPRITE
FANTA
KINELY WATER
MAAZA
MINUTE MAID PULPPY
ANALYSIS
SWOT ANALYSIS
PESTEL ANALYSIS
PORTERS FIVE FORCES MODEL
SWOT ANALYSIS
S = STRENGTH
W= WEAKNESS
O= OPPORTUNITIES
T= THREATS
WEAKNESS
STRENGTHES
Negative Publicity.
World's leading brand.
Decline in cash from Operating
Large scale of operations. Activities.
Robust revenue growth in 3 Sluggish Performance in North
segments. America.

SWOT
ANALYSIS

THREATS
OPPORTUNITIES Intense Competition.
Acquisitions. Dependence on bottling Partners.
Growing bottled water market. Sluggish growth of Carbonated
Growing Hispanic Population in U.S. beverages.

.
STRENGTHS
Best global brand
World largest market
Customers layout
Extensive beverages distribution
channel
Corporate social responsibility
WEAKNESS
Sluggish performance in North
America
Focus on carbonated drinks
Negative publicity
Dropping sales
Health care
OPPORTUNITIES
Introduce energy drinks
Increase distribution network
Bottled water consumption growth
Increasing demand
Popularize less known products
THREATS
Decreasing gross profit and net profit
margin
Strong competition from PEPSI
Taxes
Inflation
PESTEL ANALYSIS
P = Political analysis
E = Economical analysis
S = Social analysis
T= Technological analysis
E = Environmental
L = Legal C0ntext
POLITICAL ANALYSIS
Changes in Law and Regulations
Changes in non-alcholic business era
Political condition, specially in
international market
ECONOMICAL ANALYSIS
International economies
Really high inflation rate
Indirectly dealing with international
bottling organizations
SOCIAL ANALYSIS
Nutrition
Affects of non-alcoholic beverages
industry by increasing demand
overall and in healthier beverages
The demand of carbonated drinks
decreases and this pull down the
revenue of coca cola
TECHNOLOGICAL ANALYSIS
Packaging design
New equipment
New factories
ENVIROMENTAL
Local, national and world issue
All facilities are strictly monitored to
the environment
LEGAL CONTEXT
Legal aspect focuses on the effect of
the national and world legislation
PORTERS 5 FORCES MODEL
Competitive rivalry
Threat of new entrant
Buyer power
Threat of substitute
Supplier power
Competitive Rivalry
Currently, the main competitor is
Pepsi which also has a wide range of
beverage products under its brand
There are other soda brands in the
market that become popular, like Dr.
Pepper, because of their unique
flavors
Threat of new entrant
Technical barriers
Financial barrier
Trade barrier
Buyer Power
Lot of choices between different
brands
Can easily take the competitors
Same price so Coca Cola needs to
have the perfect quality
Clients are faithful to the brand
Cant give the price
Threat of substitute
Water with gas
Other soda
Tea, coffee
Juice
Supplier power
Lots of suppliers on the market
Their number/size is weak compare
to the big drinks companies
Manufacturing companies need
them anyway which is good for them
in term of negociation