Welcome

to
presentati
on

Marketing plan
of
Banglalink
 Introduction

Banglalink is one of the leading

cellular company in Bangladesh. Banglalink is new brand
name of Shebaworld (019), which has been providing Global
Service of Mobile (GSM) in the country since 1998. Orascom
Telecom bought 100% share of Sheba Telecom and gave its new
name as Banglalink aiming to provide quality service in
Bangladesh. since banglalinks launch in February 2005,.
 Mission
Banglalink has a specie mission through which to deliver innovative, customer focused products
and to be the benchmark for customer service excellence.

Vision
Banglalink understands peoples need best and will create and deliver appropriate
Communication services to improve peoples life and make it easier

Objectives
Number one Telecom Company in Bangladesh.
Have the largest coverage.
Have the greatest number of customer.
Researching and resolving customer highlighted issues and problems.
Maintain a management culture of high performance and strong accountability.
Treat customers with courtesy, respect and consideration at all the times.
 Slogan

Start Something
New
 Situation Analysis

Banglalink posses good information about the market knows a great deal about the
common attributes of the most valued customer. Banglalink is providing a wide
range of services for its valued customers. The company seeks following benefits
that are important for its customers.
Quality Service
Banglalink is providing quality service to the employers. The customers dont like
the network problem and slow networking system.
Customer Service
Banglalink has both online and physical customer care service for its customers. The
valued customer can solve the problems over mobile phone dialing 121.
Service at Low Price
The company was committed to provide quality service at a lowest price. As a result
Banglalink is the fastest growing telecom company in Bangladesh. for the customer.
Target Market

Upper class
lower-middle class
Teenager
Segmentation
Banglalink has segmented its market by
using multiple bases.
Relation
Income

Occupation

Banglalink then went for Behavioral
segmentation,
User status
User rate

Loyalty
Marketing Strategy and Marketing Mix
 Product & Price
Package
Banglalink has got different type of customer
oriented packages for the customers.
Banglalink mainly two types of packages.
They are:
Pre-paid Packages
Post-paid Packages
Prepaid packages here
BANGLALINK PLAY

Banglalink play highlights

18 fnf (any operator)

one special fnf @ 0.5 paisa/sec
sms 29p/sms
mms 29p/mms
special data pack 5MB tk. 2/day
3G starter pack
BANGLALINK DESH

banglalink desh highlights

3 fnf to any operator

10 second pulse
only 10paisa/ 10 second to
banglalink fnf number
BANGLALINK DESH HELLO PACKAGE

banglalink desh hello package highlights

lowest 10 paisa/10 second call
rate to other operators
1 special fnf at only 5 paisa/10
second
10 second pulse
BANGLALINK DESH EK RATE

banglalink desh ek rate highlights

simple tariff plan

flat rate to all operator @ tk 1/m
10 second pulse
Post-paid packages here
BANGLALINK INSPIRE

banglalink inspire brings special new features

for post-paid subscribers with remarkably low
call rates, along with the lots of fnf numbers
and many other services and facilities!

this exclusive post-paid connection includes:

no security deposit is required
every new connection comes with 300 sms
news service subscription free for the first 3
months.
enjoy your banglalink inspire connection with
zero line rent (without any conditions).
up to 11% loyalty discount on usage.
7 fnf numbers to any mobile operator: 60
paisa/min
BANGLALINK SME

the salient features of the banglalink sme

package are

flexibility to choose from 2 packages:

banglalink sme post-paid and banglalink
sme call & control
best call rates 24 hours with 1 second
pulse
field force locator service
closed user group (cug)
attractive bundle package
best rates in 5 fnf numbers
bonus on recharge.
bonus on incoming
Pricing Strategy

Banglalink has to be very careful in

setting the price of the packages.
We know there are two strategies to set
price.
Market skimming
&
penetration pricing
Banglalink follows the penetration
strategy to set the price. Banglalink
offers the lowest price in the market.
Market Positioning

The most successful

entrepreneurs learn to transform
their passion into position.
Positioning is a perceptual
location
Close to customer
Accommodation
Commercial area
Magnificent Pleases
Promotional Activities
Billboard

Billboards are visual media used

for promotion and are found
passing through a major roads.
Billboards are very effective for
attracting general customers.
Newspaper

Newspapers are the most

powerful media to reach to the
mass. Banglalink is now
continuing its promotional
activities in the renowned Bengali
& English dailies.
TV advertisement
It is the most powerful media to reach to the mass.
Event sponsorship
Banglalink is also promoting and trying to position its product in customers mind by sponsoring some special events.
Bus
SWOT Analysis
Strength

Low call rate

Large network coverage
Large investment
Low sim rate
Good number of media partner
Company image
Well management capability
Expert marketing people
Skilled worker
Capability to finance
Weakness

Lack of experience
Short of sales people
Newly established
Small number of customer
No brand reputation
Bad reputation Sheba
Opportunity

New products idea

Large market Availability of
raw materials
Low price of raw materials
Good amount of reinvestment
Good support from mother
company
High technological networking
system
Large number of customer
Could develop new product
Profit margin will be good
Threats

Existing competitor
Political unrest
Extortion and rising crimes
New competitors
 CORPORATE RESPONSIBILITY

coxs bazar sea beach cleaning project

donating blankets at orphanages

special arrangements for hajj pilgrims at the

hajj camp
water & date distribution and iftar at
orphanage during Ramadan
ict support for underprivileged children:
computer lab set up
Recommendation

We recommend this point for

banglalink to develop its product &
service.
Making new package
Ensure strong network
Making low Price
Build strong customer relationship
Satisfaction customer service
Home delivery service
Add new features
Conclusion

With an aspiring enterprise

mission, objective and
operational oversight,
Banglalink can acquire a
domain of influence. At the
same time, it has to maintain
some general operating
policies and procedures like-
employee insurance plan or a
corporate wide
communications system.