iPhone and iPod Touch devices. . and sells consumer electronics. And its current CEO is Tim Cook. APPLE IS THE WORLD'S MOST VALUABLE BRAND WITH A VALUATION OF $118. that designs.  The company is headquartered in Cupertino. And also for its Mac personal computers. develops. computer software. Apple Inc is an American technology company. and online services. California.9 BILLION. It’s famous for its iPad.

HISTORY  Apple was established on April 1. The third co-founder—Ronald Wayne—sold his 10 percent stake in the partnership for only $800 less than two weeks later.  It was founded in a residential garage by Steve Jobs and Stephen Wozniak. Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. 1976.  In 1977 Apple introduced the first personal computer designed for the mass had an attractive low- slung case that was complete with standard keyboard. power supply. by Steve Jobs. the “Apple II” . and .

 The Macintosh had a commercial directed by Ridley Scott that aired during the third quarter of Super Bowl . the first personal computer to be sold without a programming language. the Macintosh. In 1983. John Sculley.  Jobs wanted computers to use a graphical user interface.  In 1984. Jobs took over Jef Raskin's low-cost-computer project. becomes president and CEO of Apple. he was pushed from the Lisa team due to infighting. In 1982. Apple launched the Macintosh. president of Pepsi- Cola. and development of a GUI began for the Apple Lisa.

 In 1998 Apple introduced the new iMac.  In 2000 Jobs Becomes CEO. taking a loyal band of employees that would start NeXT. returning to the game of personal computers.1985. it was the first phone with multitouch technology.  In 2007 Apple introduced the iPhone. After losing a boardroom struggle with Sculley. It was a commercial success and Time magazine named it the Invention of the Year in 2007. Jobs resigns from Apple . . it cost $399 and changed the music industry.  Jobs introduced the first iPod in 2001.

 In 2010 Apple announced the iPad.  Apple introduced the Apple Watch in 2014. and became the best-selling wearable . It was a critical and commercial success and changed the way people used a mobile device. it is the first device announced after Jobs death in 2011. a tablet computer that would compete against laptops.

. 2015 and introduced 3D touch. a force- sensitive touchscreen.The iPhone 6s and the iPhone 6s plus were announced on September 9.