Welcome to my presentation

Sultana, Tajria ID: 09-13611-1

History
Nokia¶s First Century: 18651967
The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics...

History (cont.) 
1865: The birth of Nokia 1898: Finnish Rubber Works founded 1912: Finnish Cable Works founded 1937: Verner Weckman, industry heavyweight 1960: First electronics department 1962: First in-house electrical device 1967: The merger

History (cont.)
The move to mobile: 19681991
The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products«.

History (cont.) 
1979: Mobira Oy, early phone maker 1981: The mobile era begins 1982: Nokia makes its first digital telephone switch 1984: Mobira Talkman launched 1987: Mobira Cityman ± birth of a classic 1991: GSM ± a new mobile standard opens up

History (cont.)
Mobile Revolution: 1992-1999
In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history. As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile telephone industry¶s global boom and made it the world leader before the end of the decade...

History (cont.) 
1992: Jorma Ollila becomes President and CEO 1992: Nokia¶s first GSM handset 1994: Nokia Tune is launched 1994: World¶s first satellite call 1997: Snake ± a classic mobile game 1998: Nokia leads the world 1999: The Internet goes mobile

History (cont.)
Nokia Now: 2000-today
Nokia¶s story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future...

History (cont.) 
2002: First 3G phone 2003: Nokia launches the N-Gage 2005: The Nokia Nseries is born 2005: The billionth Nokia phone is sold 2006: A new President and CEO ± Nokia today 2007 2008

Logos of Nokia

First mobile phone
The Mobira Cityman 150, Nokia's NMT 900 mobile phone from 1989 (left), compared to the Nokia 1100 from 2003. The Mobira Cityman line was launched in 1987.

Personal computers and IT equipment of Nokia
In the 1980s, Nokia's computer division Nokia Data produced a series of personal computers called MikroMikko.

Two latest phones of Nokia Nokia N8 & Nokia N900

Strength 
Nokia has largest network of distribution and selling. The brand name. The financial aspect is very strong. Wide range of products for all class. Long battery life.

Weakness 
Potential threats from Microsoft¶s entry into cell phone. Design to market takes more time. Some of the products are not user friendly.

Opportunities 
Nokia has ample of opportunity to expand its business. With the wide range in products, features and different price range for different people, it has an advantage over the competitors around.  Nokia has an opportunity to

Threats 
The threats like emerging of other mobile companies in the market. The companies like Motorola, Sony Eriksson etc. these companies have come to the stand of tough competition with Nokia in the field of Mobile Phones.

Thank You

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