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Social Networking

g. •E. beliefs. • Individuals are connected by one or more specific types of interdependency. knowledge etc. kinship. friendship. . •A social structure made of individuals or organizations called “nodes”. Coworker. Same field/area. What is a social network? Social networking is the grouping of individuals into specific groups .

there are three people who are all either mutual acquaintances or mutual strangers • People typically maintain 10-20 close relationships among thousands of acquaintances . Social Networks • Ramsey theorem-At any party with at least six people.

Online social networking • Social sites commonly used. religion. • Online community of internet users • Common interests in hobbies. or politics. • Socialize on sites by reading the profile pages of other members and possibly even contacting them. .

IEEE.Teacher’s Association • Clubs based on interest. Linguistic Society of India. • Society’s Club . etc. ELT@I. • Trade Unions.Golf club.CII. Fortell. Offline social networking • Professional bodies. FICCI.

Cyworld • Professional/work related-LinkedIn • Romantic relationship initiation-friendster. Popular social networking sites • Personal sites-Facebook. tinder • Microblogging-Twitter • • Movies-flickster • Photos/pictures-flickr . Myspace.

. It reflects the ability to access information through the network . Betweenness Centrality: A node with high betweenness has great influence over what flows in the network indicating important links and single point of failure. Closeness CentralityThe degree an individual is near all other individuals in a network (directly or indirectly). 3. Social Network Analysis We measure Social Network in terms of: 1. What really matters is where those connections lead to and how they connect the otherwise unconnected. Degree Centrality: The number of direct connections a node has. 2.

Why internet is popular mean for social networking? • The Internet is powerful because it bridges distance at a low cost • When people first meet online they tend to “like” each other more • Less stressful than face-to-face meeting • Superficialities aside people focus on communicating their “selves” .

Types of social networkers • Alpha Socialisers – People who use sites in intense short bursts to meet new people. • Followers – (many) people who joined sites to keep up with what their peers were doing. and be entertained. flirt. . • Attention Seekers – People who crave attention and comments from others.

) • Faithful – People who use social networking sites to connect with old friends. • Functional – People who tended to be single- minded and use theses sites for a particular purpose. Types of social networkers(conti. .

Advantages • Staying Connected • Finding People with common interests • Invaluable promotional tool • Fast dissemination of Information • Helps in finding people/catching criminals .

Disadvantages • Perpetuates false and unreliable information • Causing relationship problems • Cyber bullying • Used to profile and discriminate in the job world • Addiction .

Privacy concerns • Social networking sites provide privacy options but users are generally unaware or tend to ignore such concerns • Stalkers. con-artists could benefit from such issues • Recent scandals-Pictures of Hritik Roshan and his sons were taken from social media and used by a fashion house to show them as its brand ambassdor • Facebook’s controversial decision to make visible relationship actions to entire social group . terrorists. ill-doers.

Security issues • Recent malware exploiting social networks – Malicious Banner ads – Adware – Phishing attacks – Customizable scripts .

Thank You .