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“A STUDY OF WHITE CEMENT BASED WALL

PUTTY MARKET IN HYDERABAD,


SECUNDERBAD WITH REFERENCE NCL ALLTEK
& SECCOLOR LTD PRODUCTS”

PRESENTED BY

P.BALAKOTESWARARAO
Roll no- 18082

TPS-B
ABOUT THE COMPANY:

 The Promoters of NCL (formerly known as Nagarjuna Cement Ltd) after


success of Cement factory, wanted to diversify into manufacture of Building
materials with best of technologies adopted from around the world.

 Alltek Spray plasters manufactured by international Coating products of


Sweden

 Seccolor Prepainted Roll formed Steel section for making windows and
doors by Secco Spa of Italy.

 Later NCL Seccolor Ltd., and NCL Alltek Ltd., merged together as NCL
Alltek and Seccolor Ltd .

 3 more factories in AP, Tamilnad and Rajasthan states.


ON THE JOB TITLE:
I got opportunity to interact with 2-3 dealers every day & take the information
about wall putty product.

OBJECTIVES OF STUDY:

1. To analyze the competitors of the company..


2. To find out the perceptions of dealers about the company product.

METHODOLOGY:
 
The survey was carried out in Twin cities (Hyderabad and Secunderabad)
using self-administered questionnaire. The questionnaire comprised both open
ended and close ended questions.

 
SAMPLE SIZE:
 
Convenience sampling method has been adopted for the study. A sample of 65
dealers selected from different areas in Twin cities (Hyderabad and Secunderabad) and
survey is conducted through structured questionnaire.

RESEARCH DESIGN:
 
The research design is descriptive in nature and for data collection survey method
is used.

DATA SOURCES:
 
PRIMARY SOURCE:
 
The primary data is collected from the dealers of NCL ALLTEK & SECCOLOR
LTD. by interviewing them with the help of the questionnaire.
SECONDARY SOURCE:
 
The secondary data is collected from the company’s website, annual reports and
also through personal interactions with the company’s executives and employees .
 

TOOLS OF ANALYSIS:
 
The data collected from the dealers is tabulated and processed.

The statistical tools such as frequencies, pie charts used to interpret the information.
FINDINGS:
 
• 53.8 % of the dealers selling wall putty from more than 1 year

• 46.2 % of the dealers sold Birla & Ncl skim coat

• 18.5 % of the dealers sold Ncl skim coat between 9 to 11 tonnes

• 38.5 % of the dealers sold wall putty between 21 to 30 tonnes

• 46.2 % of the dealers choose Birla wall care putty for quality

• 38.5 % of the dealers choose Ncl skim coat for price

• NCL SKIM COAT Binding percentage low

• Customers not aware of Ncl skim coat product

• Birla wall care putty is major competitor of Ncl skim coat

• Ncl skim coat Quality is average

• Customers are not asking Ncl skim coat


SUGGESTIONS OF THE STUDY:
 
•Develop quality of Ncl skim coat

•Create awareness about Ncl skim coat

•Give print & television advertisements

•Conduct dealers meet in monthly once

•Maintain sufficient stock

•Give information properly to dealers about particular product.


LEARNING
 
•How to interact with the dealers and know their perceptions towards the
product.

•Be patience

•And also to convince the dealers

  CONTRIBUTION TO THE COMPANY IN TERMS OF VALUE


  ADDITION
 
• Generate leads to company.

• Increase the sale of the product in some areas.

• Perception of the dealers towards the product through questionnaire.


 
BIBLIOGRAPHY

 www.google.com
 www.nclind.com
 

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