Professional Documents
Culture Documents
Medicine
Dispenser
o Aishwarya(1602041043
o Kathan(1602041061)
o Neha(1602041068)
o Nishant(1602041073)
o Rohit(1602041079)
CUSTOMER SEGMENTS
WORKING PEOPLE
OLD AGE PEOPLE
PEOPLE WITH CHRONIC DISEASE
PREGNANT WOMEN,
PARENTS LIVING ALONE
VALUE PROPOSITIONS
CUSTOMER CUSTOMER NEEDS:
PROBLEMS:
PERSONAL ASSISTANCE
ILLITERACY
REMINDER FOR
INCONSISTENCY REGULAR MEDICATION
INCONVENIENCE AUTOMATIC RENEWAL
OF ORDER.
CUSTOMIZATION BY
APP
COMMUNICATION BY
APP
This building block defines
Channels how an organization
communicates with and
provides value to its
chosen customer segment.
Personal
Persona demonstration
l Selling Home delivery
High ROI
Pharma Established
cies Infrastructure
Human Resource
Intellectual Resource
Financial Resource
KEY
ACTIVITIES
They are the most important actions a company must take to
operate successfully
Efficient IT infrastructure
Hardware/software skilled employees
Strong and hassle free delivery channel
Regular updates in the app according to latest medicines
Customer retention
Error free data tracking
Increasing number of tie-ups with hospitals and
pharmacies
KEY PARTNERSHIP