.History of MUL y Maruti Suzuki India Limited (MSIL) was established in Feb 1981 through an Act of Parliament. y Suzuki Motor Corporation of Japan holding 26 per cent stake.

Motto OF MUL y Modernization of the Indian Automobile Industry. y Production of vehicles in large volumes y Production of fuel efficient vehicles. .

Shinzo Nakanishi.To Know MUL Better Type Industry Founded Public (BSE MARUTI.903 [1] Suzuki Motor Corporation www.marutisuzuki. NSEMARUTI) Automotive 1981 (as Maruti Udyog Limited) Headquarters Delhi. India Key people Products Revenue Employees Parent Website Mr.Managing Director and CEO Automobiles US$4.8 billion (2009) 6.com .

Why go for Maruti ? y The Quality Advantage y A Buying Experience like no other y A Quality Service across 1036 cities. y Low cost maintenance Advantage .

Milestone set by MUL .

487* Rs 227.Product Range of Maruti Maruti 800 Rs 190.247 .

213* Maruti ECO .704* Rs 268.648* Rs 304.823* Rs 277.Maruti Alto Rs 228.

Maruti Gypsy Rs 512.655* Rs 531.494 Rs 196.277 Maruti Omni .978* Rs 231.

281* Rs 693.Maruti Swift Maruti Swift Rs 399.988* Rs 536.188* Rs 482.614* Swift Dezire .

126* Rs 859.Maruti SX 4 Rs 646.315 .

Social Activities by MUL y Community initiatives y Environment initiatives y Adopting energy saving technologies y Practicing 3R (Reduce. Reuse and Recycle) .

3% -47.6% 8. DZire 2762 10875 54763 10453 78853 677 79530 15593 95123 2009 2430 6021 55415 8595 72461 1394 73855 11814 85669 % Change 13.Performance Over the last one year In March Segment Models 2010 M800 Omni.6% 110. Eeco* Alto. Versa.4% 7. Grand Vitara .8% 30.0% 23.6% Till March A1 C A2 A3 Total Passenger Cars MUV Domestic Export Total Sales Gypsy.5% 20.1% 30.7% 32.8% 28.6% -1. Estilo.7% 80. SX4.8% -51.0% 11.8% 21. Wagon-R.0% 2009-10 33028 101325 633190 99315 866858 3932 870790 147575 1018365 2008-09 49383 77948 511396 75928 714655 7489 722144 70023 792167 % Change -33.2% 21.

CATERING TO ALL SEGMENTS y OFFERING ONE STOP SHOP TO CUSTOMERS OR CREATING DIFFERENT REVENUE STREAMS y REPOSITIONING OF MARUTI PRODUCTS y CUSTOMER CENTRIC APPROACH .Current Strategies followed by MUL y PRICING STRATEGY .

Strengths ‡Established distribution & after sales network ‡Understanding of the indian market ‡Brand Image Weakness ‡ Lack of experience with foreign markets ‡Comparatively new in diesel cars ‡People resistant to upper segment models. ‡Threats from chinese manufacturers . Subsidies Threats ‡Competition from second hand cars & new ventures like Tata nano. Opportunities ‡ Increase in purchasing power of indian middle class family ‡Govnt.

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