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ë To study the growth factors of the company


ë To study the different operators of the market
ë The marketing mix of the product
ë To study the suitable segment to launch the car.
ë To revive and launch an old brand (Ambassador) as a
new product.

  

ë mmerging as one of the world͛s fastest growing


passenger car markets.
ë Constitutes around 80% automobiles sales.
ë Rising per capita income and changing demographic
distribution are conducive for growth.
ë Constitutes almost 70% of potential buyers.
ë Very competitive with almost every global
manufacturer being present in the country.
u uu 


!  

Ô ÔÔ2aruti ʹ800,Tata NANO

ÔÔ  Hyundai SANTRO / i-10 / GmTZ

ÔÔÔ Ô
 Ô Hyundai ACCmNT , 2aruti mSTmm2

Ô    Ô Skoda OCTAVIA, Toyota COROLLA

  Ô2ercedes BmNZ C-Class, B2 3 Series


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remographic
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Main focus on QUALITY & LUXURY

åHighly CUSTOMIZED

üEngine Variants (cc, bhp)

üEngine Type (Petrol, Diesel, CNG)

üInteriors & Finish

üColors & Exteriors

üAccessories & Gadgets

üSeating

åCombination of COMFORT & STYLE


AT HO2m SmRVICm

ëHome Pick-Up & relivery After Service

ëService Stations in 15 cities (2etros & Tier I)

ëContinued Customization

ëY    
 
Company Owned        

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Planned Differentiation by

ë mCLUSIVITY

ë QUALITY

ë LUURY

ë AUTHORITY

ë AFFLUmNCm
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1.2ercedes-Benz S-Class !  


2.Audi A-8 !  




3.B2 6 & 7 Series !  



G   
HIGH PRICE ± LOW HIGH PRICE - HIGH
QUALITY QUALITY

MERCEDES BENZ
S-CLASS
AUDI A-8
BMW 6 & 7 SERIES
AMBASSADOR CR
LOW PRICE ± LOW LOW PRICE - HIGH
QUALITY QUALITY

  
 G 
HIGH CUSTOMISATION ± HIGH CUSTOMISATION ±
LOW PRICE HIGH PRICE
MERCEDES BENZ
S-CLASS
AUDI A-8
BMW 6 & 7 SERIES
AMBASSADOR CR
LOW CUSTOMISATION ± LOW CUSTOMISATION -
LOW PRICE HIGH PRICE
* ,/ ÿ Long-Term

* ,/'//-7/ ÿSophisticated, Customized to customer use,


Stylish, High Price, mxcellent after-sales service.

* 4'+-/* ÿ High

*   ÿ To make a statement / a status symbol, a comfortable,


luxurious mode of transportation.

*   ÿmlite, Power Hungry, Status conscious segment

* /*3-(- ÿIndia
 G  + , ùCustomized Cars

 o , ùSuperior performance and conformance quality

 #  ù Gadgets like GPS device, night vision will be


provided

 á   ùAmbassador CR

    ù HM already have service centres across the


country
- /-;Start from Rs 75 lacs.

'*/-,;

ë Custom made finance schemes & payment periods according to


customer requirements.

,-/  ;

ë Credit will be given to government authorities on bulk order.


* '+ /-;Incentive to Sales executives.

* ,:/- -(;In auto shows and in auto magazines.

*
-/'</-(

* 7+-+'/-& Sponsoring and organizing corporate events.


ë
-/'</-(.

ë Ô:/* ʹ2ade on order. Hence no inventory.

ë '/- ʹIn India as well as exported.




 
           
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