Professional Documents
Culture Documents
alliances
Going all alone without any
help for a cause merely have
fruitful results
With increasing trends of
Globalization alliances are
GLAXO(JAPAN) GLAXO(US)
a mandate GLAXO
There is a lack of trust in the (UK)
Motivation
Entrepreneurship
Control Customer relation
Persistence
Creativity
values and skills
When firms get together in a GSA, both firms have to come up to
speed and learn about one another in order to effectively
operate.
It takes time to build skills in your own people and develop good
relations with vendors and customers.
How IBM is doing it??
Managing multiple partners is more difficult in manufacturing
industries but still quite doable.
IBM in the United States has a few important allies; in Japan it has
teamed up with just about everyone possible.
It has links with Ricoh in distribution and sales of low-end
computers
With Nippon Steel in systems integration
With Fuji Bank in financial systems marketing
With OMRON in CIM, and with NTT in value-added networks