SDCS Group Project

By:
Pratik Das(um16158)
Saswat Sambit(um16165)
Satwik Mohanty(um16168)
Rajesh Ranjan(um16170)
Sourav Dalmiya(um16171)
Introduction
Goal
Diverting 150,000 MT of post consumer products and packaging wastes from
landfills between 2016-2022

Steps

Loyalty Program

Reward
Program
Awareness
Approach

Awareness Reward Program Loyalty Program

• Package Labeling • Push strategy for waste • Smart Device
defining recyclable collection application based
and fit for “Store-
drop-of” products • Reward cost shared • Rewards in the form of
among company, merchandise and gifts
• Awareness Drives in recycler and retailer
public places and • Brand Engagement
waste collection • Earn points for drop-off through social media
and redeem them in
• Incentivize packaging other outlets
supply chain stake
holders pushing for
recyclable packaging

• FTC green guides
Holistic View

Reward
Program
Bring in maximum
quantity of recyclable
materials to achieve
150,000 MT goal
Awareness

Aiming zero-waste Loyalty
mindset through Program
behavioral change
Customer retention
and getting lifetime
value

Data collection through
online surveys

Analysis of the data to
strategize future plans