Data Analysis Report

By San Isidro Navarro
Data Driven Decision Making II
June 25, 2017
Executive Summary
• Overall sales from 2013 to 2012 were up. Many months had doubled from
2012 to 2013.
• Where are sales trending?
• What are the top 10 customers for 2012 and 2013?
• What changes can be made?
• What are the top 10 products for 2012 and 2013?
• What changes can be made?
• What are the top 10 regions for 2012 and 2013?
• What changes have occurred?
• Recommendations for improvement.
Total Sales Overview
Months 2012 2013
January 31,918.90 57,292.27
February 33,582.50 69,894.03
March 54,810.50 44,713.98 Total sales from
April 43,781.40 65,918.48 January to September
May 68,285.50 100,571.95
June 40,151.50 109,256.75
2013 surpassed that
July 47,238.60 95,140.45 Of a full year in 2012.
August 55,790.79 149,224.86
September 51,250.20 37,410.41
October 46,731.90 -
November 44,834.83 -
December 57,779.99 -
Total $ 576,156.61 $ 729,423.18
Sales Overview 2012-2013

160000

140000

120000

100000

80000

60000

40000

20000

0
0 2 4 6 8 10 12 14
Top 10 Customers 2012

Simons Bistro

Blondel pere et fils

Queen Cozinha

Piccolo und mehr

Hungry Owl All-Night Grocers

Rattlesnake Canyon Grocery

Mère Paillarde

QUICK-Stop

Save-a-lot Markets

Ernst Handel

- 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000

Top 10 Customers 2013

Bottom-Dollar Markets

White Clover Markets

Rattlesnake Canyon Grocery

Folk och fa HB

Koniglich Essen

Hanari Carnes

Hungry Owl All-Night Grocers

Ernst Handel

QUICK-Stop

Save-a-lot Markets

- 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
Top 10 Products 2012

Mozzarella di Giovanni

Manjimup Dried Apples

Carnarvon Tigers

Alice Mutton

Camembert Pierrot

Tarte au sucre

Gnocchi di nonna Alice

Thuringer Rostbratwurst

Raclette Courdavault

Cote de Blaye

$- $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000

Top 10 Products 2013

Ikura

Uncle Bob's Organic Dried Pears

Alice Mutton

Gnocchi di nonna Alice

Tarte au sucre

Camembert Pierrot

Manjimup Dried Apples

Raclette Courdavault

Thuringer Rostbratwurst

Cote de Blaye

$- $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000
TOP 10 REGIONS 2012
Venezuela
Austria
6%
13%
Austria

USA Brazil
Brazil
22% 9% Canada
Denmark
France
Canada
Germany
8%
Ireland
UK
Denmark UK
6%
4%
Ireland USA
4% France Venezuela
Germany 9%
19%

TOP 10 REGIONS 2013
Venezuela, $29,499.44 , 5%
Austria, $70,649.68 , 11%

Austria

USA, $151,651.55 , 24% Brazil, $67,084.85 , 11% Brazil
France
Germany
Ireland
France, $36,469.96 , 6%
Sweden
Switzerland
UK
UK, $33,524.16 , 5%
USA
Switzerland, $22,242.00 , 4% Venezuela
Germany, $135,497.23 , 22%
Sweden, $38,906.10 , 6%
Ireland, $37,234.89 , 6%
Recommendations
• Win back the United States customers.

• Send out customer satisfaction surveys to determine why the loss in
the United States sales.

• Set up a loyalty rewards program for repeat customers.

• Have a special offers for returning customers.