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Marketing Management

Semester- 1
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Intr ti n Of Marketing Management
u What is Marketing, Marketing
Management.
u Basi  nepts f Marketing.
u Vari s Orientati n f Marketing
u Interpreting Marketing V niti ns
u V ntemp rary aspets f Marketing
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Envir nmental Analysis
u What is bsiness envir nment
u Mar Envir nment
u Mir Envir nment
u Gl bal Marketing Envir nment
u Inian Marketing Envir nment
u Sp tting the Opp rtnities& threats
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Vst mer Vale an L yalty
u Meaning f vale in Marketing
u M els n Vst mer Vale
u V mp nents f Vst mer Vale
u V mp nents f Vst mer V st
u Vale reati n by the firm
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4 P¶S f Marketing
u Pr t
u Prie
u Plae
u Pr m ti n
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V nsmer Behavi r
u What is  nsmer bying behavi r
u Bying Deisi ns
u Bying M tives
u Deisi n Making Pr ess
u V nept f Family Life Vyle
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Segmentati n Targeting & P siti ning
u What is segmentati n
u Nee & basis f segmentati n
u Segmentati n Pr ess
u Vh sing the Target market
u Targeting Strategies
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P siti ning
u What is p siti ning
u H  t ifferentiate
u Tasks inv lve in P siti ning
u P siti ning Strategies
u Rep siti ning
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PRODUVT
u What is a Pr t
u levels f pr t
u Types f Pr t
u Pr t mix
u Pr t line
u V nept f PLV pr t life yle)
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PRODUVT
u What is a ne pr t
u Stages f ne pr t evel pment
u What is a bran
u Braning eisi ns
u Deisi ns n pakaging
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Servies Marketing
u What are servies
u Types f servies
u Servie Qality M el
u Servie Bleprinting
u Servie Re very
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Vst mer Relati nship Management
u What is Relati nship Marketing
u Strategies f r st mer l yalty
u VRM Pr ess
u Measring VRM
u Isses in VRM
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EVALUATION PATTERN
u Gr p assignment 20 Marks
u Vlass Test 20 Marks
u En term test 60 Marks
T tal 100 Marks
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u Marketing ± Kerin, Hartley, Berk itz, Relis: Tata- MGra Hill
u Marketing Management ± A s th asian perspetive - K tler, Keller,
K shy, Jha: Pears n pbliati n
u Marketing an Braning ± The Inian senari ± S.Ramesh Kmar :
Pears n pbliati n
u Basi Marketing ± Perralt an MVarthy : Tata MGra Hill
u F nati ns f Marketing the ry ± Shelby D.Hnt : Prentie Hall
u Marketing Mnagement ± Rajan saxena: Tata- MGra Hill
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u P siti ning ± Al Ries an Jak Tr t


u Marketing Warfare ± Al Ries an Jak Tr t
u Fr m Pepsi t Apple ± J hn Slly
u 22 immtable las f marketing - Al Ries an
Jak Tr t
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u J rnal f Marketing
u J rnal f Bran Management
u J rnal f V nsmer researh
u J rnal f Marketing Researh
Bsiness Reaing Nes Papers)
u E n mi Times
u Finanial Express
u Bsiness Express
u Mint
Bsiness Reaing Magazines- Internati nal)
u P sitive Health Magazine
u Pharmay times
u Bi pharma internati nal
u Drg tips
u Pharmay J rnal
u Pharmaetial Representative
Bsiness Reaing Magazines- Nati nal)
u Express Pharma
u The Inian j rnal f pharmaetial
sienes
u Pharma Gie
u Natre V ming p)
Bsiness Reaing
u Bsiness W rl
u Otl k Bsiness
u Bsiness T ay
u Bsiness Bar ns
u Bsiness Inia