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m Problems with Current Data Centers

m Why Green Data Center and its

m Measures to be taken for green data
m Trends in Green data center
m Green data center & cloud computing
Data centers are one of the world·s largest users of
electricity and are expected to be the number one
source of greenhouse gas pollution by 2020
according to a recent study by McKinsey & Co.

According to a recent McKinsey study, one of the

most significant factors in data center energy use is
the underutilization of servers, which it estimates are
running at only 6 percent capacity.

According to Forrester Research, servers sit idle more

than 80% of the time, while still using about 30% of
peak electricity consumption.
Data Centers impact the environment in 2
1. The direct generation of heat used to
operate IT and cooling equipment
2. The on-going process of power
generation, supply and consumption
A conceptual diagram illustrating how the use of power in data centers impacts the
m Data centers are
facing a power and
cooling crisis
m Data centers use 2-3%
of all power produced
in the U.S.
m Data center power
demands are
m Energy costs expected
to rise
m Energy costs expected
to exceed equipment
m A study showed that significant cooling savings
can be achieved by breaking up servers into
just 3 individual zones within a cabinet and
balancing heat loads in a proper placement
scenario. In this study, a net energy savings of
33% was shown to be achievable, or
alternately a user could rack over 50% more
power while maintaining an appropriate

m It is estimated that IT infrastructure alone

contributes about 5-10 percent of the total
energy utilized for running a company
m Industry is switching to energy efficient
m BFSI & Telecom are the biggest users of
power solutions in data centers
m Focus is to achieve 100% reliability with
lower cost of ownership
m Use IT infrastructure with maximum
capacity utilization and better ROI
m A green data center is a repository for the
storage, management, and dissemination
of data in which the mechanical, lighting,
electrical, and computer systems are
designed for the maximum energy
efficiency and minimum environmental
m Green technologies such as virtualization,
deduplication, cloud computing, and
power management techniques are
capable of significantly lowering the energy
consumption of a data center
m virtualization is performed on a given
hardware platform by Y  software (a
), which creates a
simulated computer environment, a

Y , for its  software
m In case of server consolidation, many
small physical servers are replaced by
one larger physical server, to increase
the utilization of costly hardware
resources such as CPU
m In computing, a  aa 
is a
specialized data compression technique for
eliminating coarse-grained redundant
data, typically to improve storage
utilization. In the deduplication process,
duplicate data is deleted, leaving only one
copy of the data to be stored, along with
references to the unique copy of data.
Deduplication is able to reduce the
required storage capacity since only the
unique data is stored.
m p a 
is Internet-based
computing, whereby shared resources,
software, and information are provided
to computers and other devices on
demand, like the electricity grid.
m Most cloud computing infrastructures
consist of services delivered through
common centers and built on servers.
m Economic Downturn
m CSR (Corporate Social Responsibility)
m Source of Competitive Advantage
m Green technologies offer three main
 Reduced energy consumption in data centers leads
to both cost and environmental benefits.
 Dissipation of less heat compared to typical data
center hardware results in minimal cooling
 Virtualization aids in significantly reducing the
number of servers required for IT operations, thereby
saving considerable space.
m Custom hybrid cooling
system using air-side
economizer, water-
side economizer and
chilled water
m Layout data center
using hot and cold
m Contain heat
produced by
m Waste heat will be use
to supplement building
m Server resources go
from ´always onµ to
´always availableµ
m As resources are
needed, they are
brought online
m As resources are no
longer required, they
are powered down
or put in standby
m Saves energy
m Storage consolidation
m Thin provision
m Use data de-
duplication and file
m Use appropriate RAID
m Use largest disks
m Use tiered storage

à Trend is changing from data centers in multiple
locations to few or a single locations.
[ rP is replacing its 85 data centers around the world
with only 6; Intel replacing its 133 data centers into 8
data centers.
[ US federal Govt. moving towards one of the largest
consolidation project of its datacenters in which 1100
data centers across US will be consolidated into fewer
number of data centers.
[ A Global Financial Major has also done consolidation
for its data centers
à Benefits achieved : Cost reduction and Operational
[ Data center cost Reduced by 15%
[ Reduction in data center foot print by 20%
[ Savings in terms of staffing & Total Cost of Ownership
à uclear Proof Data
à X Meters beneath the
ground level
à Capacity to sustain
nuclear or missile attack
à All Critical equipment
shock mounted on
isolations pads.
à Info Bunker: uke Proof
Iowa Data center
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Data centre in a shipping
Effective cooling because of the
size of container
Could be used in:
à Places where real estate is
prohibitive ; E.g. ew York, London,
South Mumbai, etc.
à Very Remote Locations where we
have other constraints like Supply
Chain, Infrastructure, etc. E.g.
Kashmir, Andaman icobar, etc.
Google uses ´containerized data
Rather than organizing server racks
, servers are packed into shipping
containers that are easier to cool
and maintain than a large
enclosed space.
à Many organizations are now switching to a Software-as-a-Service
(SaaS) solution as it is believed to offer many environmental benefits.
à Benefits of SaaS:
1. Elimination of up front capital expenditures
2. lower total cost of ownership
3. outsourcing non-core competencies such as IT, maintenance and
administration to a centralized data center operator.
à This last benefit provides enormous value to the Green IT movement
which seeks to reduce energy consumption and carbon emissions.
à Be Green, Save Green : Efficient power management
à The SaaS model delivers a twofold combination to carbon dioxide
emission reductions.
1. The first benefit is from the economies of scale
2. The second is SaaS-related benefit to carbon dioxide emission
à For cloud computing and SaaS companies, efficient data center
operations is their core competency
m ´By 2012, at least one-third of business
application software spending will be as
service subscription instead of as product
m ´By 2011, early technology adopters will
forgo capital expenditures and instead
purchase 40 per cent of their IT
infrastructure as a service.µ
m ´By 2011, SAAS Market to hit $19.3 Billionµ
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In order to meet regulatory requirements, most data centers are
looking to increase their control over data through centralization of
storage and servers, which is driving many of the consolidation projects -
which are an ideal opportunity to leverage Panduit's ideal of a
converged, all-IP physical infrastructure.

m -#
a 0 
On its surface, the need for more real-time access to data and services
from more places, including mobile and remote workers, seems to
contradict the desire for increased control. rowever, the growing
movement toward virtualization and automation is helping achieve
both goals.
m p  . 

The down economy, which seemingly has flattened out somewhat,
only heightened an existing movement to cut costs across businesses,
and resulted in an increased need to justify investments, perhaps more
than ever before. Consolidation, virtualization, and automation are well
suited to helping lower data center CAPEX and OPEX.
There is a global
movement towards eco-
friendly technologies,
partially as a function of
cost saving initiatives, but
it also involves other,
global environmental
issues that more and more
businesses are considering
as they make technology
decisions. This also
increases the focus on
virtualization, and
3( 4 4 

5  p

A The "cloud computing" mega-trend

is upon us, with the Apple iPad on
the market and an array of digital
tablets in development that will
deliver yet another gateway to the
cloud of online content
A But cloud computing comes with a
giant energy and carbon footprint,
according to a new analysis by
environmental group Greenpeace.
A In 2020, the global cloud will quietly
suck up 1,963 billion kilowatt-hours of
electricity -about half the current
electricity consumption of the United
States, and more than France,
Germany, Canada and Brazil
A Google has probably done the
most of the IT companies, at least
in terms of lobbying for economy-
wide climate solutions.

A Dan Reicher, the director of

climate and energy initiatives at
Google and a former assistant
secretary of energy, has a "fairly
sophisticated approach to what
kinds of changes are needed.´

A In 2007, under Reicher's watch,

Google launched the RE<C
campaingn to make utility-scale
renewable energy cheaper than
A As part of that push, it has been
pouring venture-capital cash into the
most promising cutting-edge deep
geothermal and concentrating solar

A Earlier this year, Google received

federal approval to buy and sell
energy on a wholesale basis. It is "an
indication of how big their power bills
are," but it also gives Google more
options for the way it powers its data

A And the industry believes that

"ropefully they will use that ability to
drive greater investment in
renewable energy sources,´.
A IBM has launched a new energy
efficient data center that, in turn,
lowers the carbon footprint of
clients who use it for ´cloud

A The data center, in Research

Triangle Park, .C., can
continuously read temperature and
relative humidity throughout the
operation, adjusting cooling in
response to changes in demand.
This reduces annual energy costs by
15 percent.

A Data center uses about 6

megawatts of power with 60,000
square feet of raised floor space.
At full capacity, it will be able to
handle the needs of 40-50 clients.
A The data center takes advantage of free cooling about half of the year, with a
mechanical system design that is 50 percent more efficient than one without heat
exchangers for free-cooling or chillers. This equates to a reduction of about 31,799
tons of carbon dioxide emissions.

A The data center, which is of modular design, has some other eco-friendly
features, such as:
- A reflective roof that reduces solar heat.
- Rainwater collection system.
- Use of low-sulfur fuels to reduce emissions from backup generators.
-Energy efficient lighting technology on timers.

A IBM has applied for LEED Gold certification for the facility, which was constructed
using 20 percent new materials from recycled products. During construction, 95
percent of the original building/shell structure was reused and 92 percent of
construction waste was recycled.

A The data center can provide its own backup power in case of an outage, and it
has tanks to hold 150,000 gallons of chiller water to keep equipment cool in such
m 30 years old
m 2,500 sq. ft.
m Supports corporate data center functions
m Challenged to support growing demands for
space, power and cooling
m Inefficient power and cooling systems
m o backup generator power
m Estimated PUE of 2.5
m Target PUE of 1.1
m 65% overall
reduction in data
center power
m Equipment 30% more
m Better understand system requirements
for projects
m Right-size systems
m Architect for scalability
m Make better use of existing system
m Turn off resources not in use
m Enhance capacity management
m Use energy-efficient equipment
m Upgrade legacy equipment
m Consolidate & virtualize servers
m Right-size IT infrastructure
m Good relationship between IT and Facilities
m Track & manage data center energy consumption
m Perform long-term capacity planning for power
m Implement targeted/adaptive cooling solutions
m Improve airflow management
m Decommission obsolete equipment
m Perform regular maintenance on Computer Room Air
m Remove excess sub floor cabling and wiring
m Replace long power cords with shorter lengths to improve air
m Get rid of ´rack spaghettiµ, use wire management and ties to
secure wiring
m Turn off the lights ² install motion sensor switches if possible
m Cover all open rack spaces with blanking panels
m Use ´Kool Locµ to cover floor openings and brush panels front
mounted cable connections
m Configure your racks in a hot aisle/cold aisle
m Contain either hot aisle or cold aisle
m Data centers consume 1.5% of all electricity in 2006 and
growing at 12% annually ² Department of Energy
m Data centers forecasted to surpass airlines in terms of CO2
emissions by 2020 due to energy consumed ² McKinsey & Co.
m Data center power demands have doubled in last five years
and 76% growth is predicted between 2005 and 2010 ² IDC
m Three year cost of powering and cooling a typical server is
now 1.5x the purchase cost of the hardware ² Uptime Institute
m Energy costs are 15-20% of IT·s operating expenses ² Sr.
VP, Microsoft Business Solutions (MBS), Dave Ohara, Microsoft 2007
m 50% of data centers will have insufficient power and cooling
capacity by 2008 ² Gartner 2006
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a² Gartner 2007