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High-income people who have

inherited their wealth
1. Innovators
2. Future Oriented
Early Adopters
3. Below-average-income wage
4. Present (security) oriented
Late Majority
5.High-income people who have
incomes from salary and
Early Adopters
6. Highest Professionals, including
merchants and financiers.
7. Present Oriented
Early Majority
8. Average-income wager earners
Late Majority
9. Middle managers and owners
of medium-sized businesses.
Early Adopters
10. Above-average-income wage
Early Majority
11. Present oriented, but worried
about the impact of times.
12. Unskilled labor
13. Skilled labor
13. Late Majority
14.Owners of small businesses; non-
managerial office and union
14.Early Majority
15. Tradition-oriented people who
often live in the past.
16. The amount invested in a business by the
proprietor is called property.
17. The amount invested in a business by the
proprietor is called property.
18. Capital is anything of value that is
owned by you or your business.
19. Non-current assets are debts you
must pay within a year (also called
short-term liabilities).
20. Income Statement summarizes
the income of a business during a
specific period.
21. Total income for the period less
total expenses for the period is a Net
22. Liability is the money you owe
to your creditors.
23. Discount is the cost of
borrowing money
24. Loss is the lost of usefulness; expired utility;
the diminution of service yield from a fixed asset
or fixed asset group that cannot will not be
restored by repairs or by replacement of parts.
25. Fixed cost is a cost that vary with
the level of production on sales, such
as direct labor, material, and sales
26. The excess of current assets
over current liabilities equals
working capital.
27. It describes the potential of the new venture:

a. Financial Segment c. Marketing Segment

b. Summary d. Appendix
C. Marketing Segment
28. It discusses the advantages of location.

a. Management Segment c. Summary

b. Critical-Risks Segment d. Operations Segment
c. Summary
29. It discusses price-cutting by the competition.

a. Critical-Risks Segment c. Harvest Strategy Segment

b. Appendix d. Summary
a. Critical-Risks Segment
30. It provides strategy for an initial public offering.

a. Financial Segment c. Appendix

b. Marketing Segment d. Business Description
c. Appendix
31. It most crucial part of the plan.

a. Operations Segment c. Financial Segment

b. Management Segment d. Appendix
c. Financial Segment
32. It discusses pricing strategy.

a. Appendix c. Milestone Schedule Segment

b. Summary d. Management Segment
d. Management Segment
33. It provides resumes of all key personnel.
a. Operations Segment c. Milestone Schedule
b. Financial Segment d. Marketing Segment
a. Operations Segment
34. It provides a budget.
a. Critical-Risks Segment c. Business Description
b. Summary d. Operations Segment
C. Business Description Segment
35. It shows the relationship between events and deadlines
for accomplishment.

a. Financial Segment c. Marketing Segment

b. Appendix d. Harvest Strategy Segment
D. Harvest Strategy Segment
36. It contains support material such as blueprints
and diagrams.
a. Operations Segment c. Marketing Segment
b. Critical-Risk Segment d. Milestone Schedule
D. Milestone Schedule Segment
37. = Net Income
Owners Equity
Return On Assets
37. = Current Assets- Current
Working Capital
37. Net Income x Sales
Sales Total Assets
Return on Assets
38.= Current Assets
Current Liabilities
Current Ratio
39.= Sales
Total Assets
Asset Turnover
40. = Total Debt
Total Equity
Debt to Equity