LEADERSHIP WITH TRUST

CONTENTS
1. Fact file 8. Innovation overview
2. Core values 9. Career skills
3. Mission and vision 10. Leadership and learning
4. Business sectors 11. SWOT analysis
5. Products and services 12. Current strategies
for consumers and 13. Conclusion
businesses
6. Mergers and
acquisitions
7. Ranks achieved
 FOUNDER AND CHAIRMAN
Established by Jamsetji Tata in 1868.
HeadquartersMumbai and Navi Mumbai, Maharastra, India
Ratan N Tata is the chairman of Tata Sons, the Tata
promoter company.
RevenueUS$- 62.5 billion(Feb 2008)
Employees350,000 (2008)
Brand Finance, a UK-based consultancy
firm, recently valued the Tata brand at
$11.4 billion and ranked it 57th among the
worlds Top 100 brands. Businessweek magazine
ranked Tata sixth among the Worlds Most Innovative Companies
and the Reputation Institute, USA, recently rated it as the Worlds
Sixth Most Reputed Firm.
 CORE VALUES
Integrity
Spirit
Agility
Passion for
excellence
Unity
 Mission: to be a competitive value
provider in international business for
Group companies and all our partners.
Vision: Become a globally networked
enterprise seizing opportunities worldwide
to generate USD 25 million annual profits
by 2008.
 BUSINESS SECTORS
Tata companies operates in seven business sectors.
The total revenue of Tata companies, taken together,
was $62.5 billion (around Rs251,543 crore) in 2007-08,
with 61 per cent of this coming from business outside
India, and they employ around 350,000 people
worldwide.
The Tata name has been
respected in India for 140
years for its adherence to
strong values and business
ethics.
There are 27 publicly listed Tata enterprises and they
have a combined market capitalisation of some $60
billion, and a shareholder base of 3.2 million.
 Information systems and
communications
The Tata group has well-established enterprises
in the fields of software and other information
systems, telecommunications and industrial
automation.

E.g nelito systems,

tata technologies (10)
tata sky,
virgin mobile India(7)
 Engineering
The Tata group has a robust presence in
engineering, with operations in automobiles and
auto components and a variety of other
engineering products and services.
E.g Automotive:
jaguar land rover,
tata motors(25)
Engineering: voltas,
TCE consulting engineers
(5)
 Materials
The Tata group is among the global
leaders in this business sector, with
operations in steel and composites.
E.g Metals: corus, natsteel asia (16)
Composites: tata advanced materials
 Services
The Tata group has widespread interests in the
hospitality business, as also in insurance, realty
and financial and other services.
E.g Hotels, property development: Indian hotels,
tata housing development company (5)
Financial services: tata capital, tata financial
services (6)
Other services: tata strategic mgt group, tata
quality mgt services (5)
 Energy
The Tata group is a significant player in
power generation and is also involved in
the oil and gas segment.
E.g Energy: north delhi power, tata BP
solar (6)
 Consumer Products
The Tata group has a strong and
longstanding business in watches and
jewellery, and a growing presence in the
retail industry.
E.g Consumer products: titan industries,
Tetley group (15)
 Chemicals
The Tata group is one of the largest
producers of soda ash in the world.
Additionally, it has interests in fertilisers
and in the pharmaceuticals business.
E.g Chemicals: tata pigments, general
chemical industrial products (7)
 Products and Services for
CONSUMERS
Agriculture Automobiles Beverages

Charter flights Cooling Crockery

appliances
DTH television Financial Food
services
Holiday homes Hotels Housing

Jewellery Leather Retail

Solar appliances Telecommunicat Watches and

ions clocks
 Products and Services for
BUSINESSES
Advanced Aerospace Agricultural
composites products
Automotive Beverages Books
industry
Chemicals Construction Consultancy
Defence Design services E-learning
E-trading Energy Engineering
Financial Food products Funding
services
Hospitality Industrial IT
equipment
 MERGERS AND AQUISITIONS
TATA communications (formerly VSNL) acquired CEC
(China enterprises communication) with 50 % stake in
June 2008.
TATA motors acquired jaguar
and land rovers (UK based)
with a value of $ 2.3 billion
in March 2008.
Telco construction equipment
company acquired Hughes
telecom India (Spain based)
with 79% stake in March 2008.
 RANKS ACHIEVED
TATA Steel 6th largest steel maker in the
world.
TATA Motors among the top five commercial
vehicle manufacturers in the
world
TCS leading global software company

TATA Tea second largest branded tea

company in the world
TATA Chemicals worlds second largest
manufacturer of soda ash
TATA worlds largest wholesale voice
Communications carriers
 INNOVATION OVERVIEW
A number of initiatives have been launched to spread the message of
innovation and recognise innovators:
Tata Group Innovation Forum (TGIF)
Innovation workshops
Tata Innovation Day
Tata Innovation Mission
Thought leadership
Innovation awards
Technology and research clusters
Business excellence
Research orientation and partnerships:

The Tata Group invests in building outstanding research facilities and forging
partnerships with academic and research organisations in order to
encourage creative thinking and find innovative solutions that improve our
quality of life.
 TATA Careerscape
an extraordinary The Tata group is one
range of disciplines of the worlds largest
business management private-sector
skills employers
Inter-company
mobility
Continuous
improvement
 STRATEGIC LEADERSHIP AND
LEARNING
TAS: This managerial development programme was
conceived by JRD Tata, the late chairman of the Tata
group, in the 1950s.
TMTC: The Tata Management Training Centre, set in a
lush campus in Pune in western India, helps group
professionals add to their knowledge bank.
Tata Business Leadership Award: Initiated in 2004,
this an annual business school event organised by the
Tata group. It offers students from select management
institutions a unique opportunity to compete with the
brightest and display their business acumen.
 SWOT Analysis
Strengths: Weaknesses:
resources and capabilities Distribution
(People and Raw value chain innovation
Material) macro environment
vast experience (steel
in order to serve the
and automobiles) global markets with high
The business model. quality and low price.
(TBEM is a model
determining the quality
movement in the group).
Opportunities Threats
new markets Indias recent
exports mergers of global
Acquisitions
markets
E.g Vodafone,
e.g jaguar and land
rover Reliance
 CURRENT STRATEGIES
Expending globally (globalization strategy)
acquiring other companies in different countries
No frill strategy; a low frill strategy combine a
low price and low value added, low perceived
product/services benefits and a focus on a price
sensitive market segment.
maintain the cost of raw materials as lowest as
possible and to achieve the lowest cost of final
products
invested a huge amount in research and
development in order to achieve the highest
degree of quality at the lowest price
 News update: (April 12, 09) tata motors
presents new buses, TATA motors marcopolo
limited, a joint venture of TATA motors and
marcopolo of Brazil introduced its starbus range
of buses in Punjab. These will be manufactured
at Dharwad in Karnataka and will be sold to
customers as fully built coaches.

CONCLUSION: In the whole; the group is

acquiring the different strategy in the different
market, in the home country Tatas strategies
are same as to cost leadership and
differentiations.