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RE-POSITIONING OF SAMSUNG MARINE MOBILE
Submitted By :-
Submitted To :-
MBA+ADMAS NIS ACADEMY SRI GANGANAGAR
Introduction of Samsung Company
The Samsung Group (Korean) is a multinational corporation headquartered in Samsung Town, Seoul, South Korea. The Samsung Group is composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, the world's second largest shipbuilder, Samsung, a major global construction company, and Samsung Life Insurance, the largest insurance company in Korea.
PRODUCTS LIST OF SAMSUNG COMPANY ± MOBILES¶ HANDYCAMS AND DIGITAL CAMERAS LCD TV WASHING MACHINE LAPTOPS¶ MICROWAVE OVEN DVD HOME THEATRE
FEATURES OF SAMSUNG MARINE MOBILE
In 2008, Samsung Company launched in India Samsung Marine Mobile Model-B2100. Waterproof & Dust Resistant
± Submersible up
to 1 meter for 30 min
Protected against limited amount of dust and sand.
Compliant with MIL-STD-810F Rated to withstand blowing rain, dust, shock, fog, humidity, water, solar radiation, vibration, and extreme temperature.
Stylishly Rugged Design
* Slimmest submersible phone
Comfortable grip and portable size
* Two Speakers
Noise cancellation feature optimized for noisy condition Incandescent embedded flashlight
* 1.3MP camera Music player * FM Radio
- Temperature resistant ± (-20 to +60 degree Celsius )
- Noise cancellation mode - Extra bright torch light
Why Samsung Marine Mobile is Failed in Market?
Some Reasons behind to failure of Samsung Marine Mobile :-
1 2 3 4 5 6 7
Out-Looking is not good. Picture Quality is not good. Battery Backup is not long time. Price is so high. Sound Quality is not good. Camera Quality is not good. Bluetooth is not available.
Competitor of Samsung Mobile
Nokia Sony Ericsson LG MAXX etc.
ReRe-positioning of Samsung Marine Mobile
1 2 3 4 5 6 7 Give Discount On Mobile Price. Give Gift Hamper on the Purchase of Mobile. Use TV Advertisement and Advertisement in Newspaper. Choose Brand Ambassador. Affordable Price of Mobile. Use Canopy System. Organize Games and Entertainment Programs for Customers¶ and give a gift to winner.
Primary Data * Questionnaire through 50 respondents Secondary Data * Internet
* Information collect to Mobile Telecom, Authorize Dealer of Samsung Ganganagar). www.wikipedia.org www.samsungmobile.com Shop (World Mobiles Sri