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PRESENTATION

ON

Represented by :-
Introduction
Industry Retailing (hypermarket)
Founded 2001
Headquarters Mumbai,
Maharashtra, India
Products Department storeys
Promoter Mr. Kishore Biyani
Revenue Rs 6000 crores
(in2011) (big bazaar
& food Bazaar
combined
Objectives
To find out the customers response to
words Big Bazaar.

To study the satisfaction level of


customers in different attributes of
Big Bazaar.

Know and recognise the types of


buying decision process.
Understand the stages in the buying
decision process..
Products image
SWOT ANYLISIS
Suggestions

Retalling through Internet


&web vase technologies.

Maintenance of prices during


recession period.

Understand consumer
preferences.
Conclusions
Big bazaar is a major shopping complex for
todays customers.

Customers find variety of products at a


reasonable price All UNDER ONE ROOF.

Big bazaar has positioned itself ibn the


market as a DISCOUNT STORES.

Volume sales always take place in big


bazaar.

Big bazaar is a hypermarket as it provides


all kind of goods.
BIBLIOGRAPHY
WEB SITES REFFERED :
www.bigbazaar.com

https://en.wikipedia.org/wiki/Big_Bazaar

big-bazaar.co.in/category/big-bazaar-offers

economictimes.indiatimes.com/topic/Big-

Bazaar
big-bazaar.co.in