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mySAP CRM

Detailed View
CRM Analytics:
Analysis Process
Designer
(Release BW 3.2)
CRM Analytics Architecture

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Analysis Process Designer

Benefits

Access, transform, and deploy information using a single data


process

Visualize and interact with the information flow in your data


process

New Developments

Process Mass Data

NEW

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APD - Overview

The Analysis Process Designer (APD) is a workbench


with an intuitive visual interface that enables you to
visualize, transform, and deploy your data from your
business warehouse. It combines all these different
steps into a single data process that you can easily
interact with.

Use APD to pre-process your data:


Read data from different sources and write it to a single location
Transform data to optimize reporting
Ensure high data quality by monitoring and maintaining the information
stored in your data warehouse

Deploy key performance indicators and analytical results to your


operational processes in CRM

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APD Single Data Process

Combine different steps into a single data process

Target
Source 1
Source 2
Filter
Add
Merge

Data Process

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APD - Architecture
SAP CRM
Business
Partner Business Interaction
Marketing Partner Table Center Cache
Attribute

SAP BW

Analysis Process
Analytical Results Designer
Transaction Transactional ODS,
Key Performance
Indicators rsanwb Master Data

InfoProvider
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APD Sources/Targets

Read and write from the following sources and targets :

Sources:
Characteristic: Read data from an InfoObject Master Data

InfoProvider: Use an InfoCube, ODS object, or Multi-Provider as source

Query: Read data from a query

Flat File: Read data from a flat file

Data Targets:
CRM System: Transfer results to a CRM system

Master Data: Update an InfoObject master data

Survey Target Group: Create a survey target group in BW

ODS Object: Load results back to a transactional ODS

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APD Transformations Overview

Use the following transformations to modify your data:

Filter: Restrict the amount of data to be processed

Aggregation: Group and aggregate data according to specific fields

Join: Merge data from two different sources

Sort: Sort the data according to the selected fields

Transpose: Transform a flat data record into a list

Regression: Run a linear regression

Routine: Implement any transformation with ABAP

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APD Transformations in Detail

Filter
Customer Sales Customer Sales
1 $ 550 1 $ 550
2 $ 300 3 $ 250
3 $ 250
4 $ 600

Aggregation
Customer Sales Date Customer Sales Date
1 $ 550 01/2001 1 $ 1100 01/2001
1 $ 300 01/2001 3 $ 1000 11/2001
1 $ 250 01/2001
3 $ 600 11/2001
3 $ 400 11/2001

Join Customer Age Customer Sales Age


1 25 1 $ 550 25
Customer Sales
2
3
2 35
60
2 3 $ 300 35
3 $ 250 60
1 $ 550 4 18 4 $ 600 18
2
3
1 $ 300
$ 250
4 $ 600
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APD Transformations in Detail

Sort
Customer Sales Customer Sales
1 $ 550 3 $ 250
2 $ 300 2 $ 300
3 $ 250 1 $ 550
4 $ 600 4 $ 600

Transpose
Customer Sales Date Customer 01/2001 03/2001 11/2001
1 $ 550 01/2001 1 $ 550 $250 -
1 $ 250 03/2001 2 $ 300 $600 $400
2 $ 300 01/2001
2 $ 600 03/2001
2 $ 400 11/2001

Regression
(Linear)

y = ax + b
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APD Process Overview
Step 2. Transform Data
Step 1. Select Data
Step 3. Store Data

Step 4. Transfer Data Step 5. Deploy Data


Interaction Center

BW CRM Campaigns

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APD - Example

Select Source
for your Data

Read Data
from any
InfoProvider

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APD - Example

Transform
your Data Merge Business
Partners from
Two Different
Sources

Select Specific
Business
Partners

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APD - Example

Store your Store Data in a


Data Transactional
ODS Object

Preview Data

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APD - Example

Transfer your Select a CRM


Data System

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APD - Example

Deploy your
Data

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Further Information

CRM Training Course


CR900 and TACRM6 (Partner)

mySAP CRM Analytics


SAPNET Alias: CRM-Analytics

Direct contact:
CRM Product Management:
Ramine.Eskandari@sap.com
Stefan.Kraus@sap.com

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