Professional Documents
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USING SMARTPHONES
WHY NEED RECOGNITION IS SO MUCH
IMPORTANT IN MARKETING
DISCREPANCY
DRIVE
ACTION
CONSUMPTION
SALES
PROFIT
MAILS
LETTERS
NEED RECOGNITION OF SMARTPHONES
PRIMARY NEED
1. Communication .
SECONDARY NEED
1. Good picture quality.
2. Pocket friendly.
3. User friendly .
4. Brand Value.
TERTIARY NEED
1. Water Resistant.
2. Status symbol.
3. Some unique features.
4. Gaming without lag.
5. Design.
GRAPHICAL REPRESENTATION OF THE
IMPORTANCE ASSIGNED TO EACH NEED
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
SOURCE OF INFORMATION
1. PERSONAL SOURCE
Suggestions from friends and relatives.
2. PUBLIC SOURCE
Newspapers
Television
Internet
Brochures
Advertisements
MOBILE PHONE BRANDS
UNIVERSAL SET
16
14
12
10
0
SAMSUNG APPLE MICROMAX NOKIA VIVO
SHORTLISTED BRANDS
1. Samsung.
2. Apple.
3. Micromax.
REASONS GIVEN BY CONSUMERS FOR
SELECTING THESE BRANDS
1. Socially
1. Phones get hanged recognised.
at times. 2. Extremely updated 1. Pocket friendly.
2. Very good picture features. 2. At times ,
quality, depending 3. Price is at times too automated updates
on the model high. are not provided.
purchased. 4. Certain very 3. Low period of
3. Extremely user common features, warranty.
friendly. like bluetooth and
radio are missing.
TYPE OF COMPETITION FACED