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YALE NORTH AMERICA

COMPETITOR BUZZ REPORT

April 2017
April 2017
Social media followers*
COMPANY FACEBOOK TWITTER LINKEDIN

Crown 9,238 (+123) 4,810 (+66) 17,603 (+331)

Raymond 1,603 (+58) 942 (+32) 5,667 (+106)

Yale N/A 2,073 (+118) 559 (+108)

*Trend since last month in parenthesis

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April 2017

HIGHLIGHTS PUBLIC PROJECT


WINS
Crown in Supply Chain 24/7 Lift truck equipment: telematics on home
turf (Raymond also mentioned) None this month
Crown in Inside Indiana Business Forklift maker growing Greencastle
footprint

Press releases:
Crown Equipment counterbalanced forklift earns product of the year
honor
Crown Equipment unveils two new automaton technologies to help
customers achieve productivity gains and operational savings
UPCOMING EVENTS

SOCIAL MEDIA NOTABLE None this month


Announced their win of Plant Engineerings
Facebook: active
Product of the Year award on Facebook, Twitter
Twitter: active and LinkedIn
Posted service tech job opening on Facebook,
LinkedIn: active Twitter and LinkedIn
Blog: active Posted about their sustainability efforts for Earth
Day on Facebook, Twitter and LinkedIn

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April 2017

HIGHLIGHTS PUBLIC PROJECT


WINS
Raymond in Material Handling Product News Raymond introduces vehicle-based
virtual reality training Raymond Handling
Raymond in Supply Chain 24/7 Lift truck equipment: telematics on home turf Concepts
Raymond in Material Handling Wholesaler AMETEK Prestolite Power brings together Corporation donates
key players of motive power leaders
forklift to support
Press releases: needs of American
Raymond Introduces Versatile Model 4460 Sit-down Counterbalanced Forklift for Red Cross
Ergonomics, Performance

UPCOMING EVENTS
SOCIAL MEDIA Notable
Promoted their booth at ProMat on Facebook, International Warehouse
Facebook: active Logistics Association
Twitter and LinkedIn, and went Facebook Live from
the show 2017 Convention & Expo,
Twitter: active
Posted about their SVP of Operations speaking to Palm Springs, CA March
students from Binghamton University on 19-21
LinkedIn: active
Facebook, Twitter and LinkedIn
Blog: inactive Congratulated employee Amber Pratt-Lum for
winning a STEP Ahead award from The
Manufacturing Institute on Facebook, Twitter and
LinkedIn

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April 2017

HIGHLIGHTS PUBLIC PROJECT


Yale in Material Handling and Logistics - How to achieve best-in-class DC performance WINS
Yale in Snack Food & Wholesale Bakery Warehouse management solutions
Yale in Material Handing & Logistics Robotic tow tractor [new products] None this month

Press releases:
Yale extends capability of robotic lift trucks with new counterbalanced stacker
Innovative Yale robotic lift truck wins Gold Product of the Year award
Yale showcases virtual reality reach truck simulator at ProMat 2017
Yale recognized for innovative power solutions with SDCE Green Supply Chain Award

NOTABLE UPCOMING
SOCIAL MEDIA
EVENTS
Promoted booth at ProMat on Twitter and LinkedIn
Facebook: inactive Announced win of Plant Engineerings Product of
the Year for Driven by Balyo end rider on Twitter and
None this month
Twitter: active LinkedIn
Promoted Magic Johnsons keynote at ProMat on
LinkedIn: active Twitter and LinkedIn
Posted images of green, zero-emissions lift trucks
for Earth Day on Twitter and LinkedIn
Blog: inactive Continued #ForkLiftFriday posts on Twitter and
LinkedIn