WELCOME TO THE DADY RETAIL BRAND….

OWNERSHIP OF BIG BAZAAR
Big Bazaar’s journey began in October 2001, when the young, first generation entrepreneur Kishore Biyani opened the country’s first hypermarket retail outlet in Kolkatta (then Calcutta). In the same month, two more stores were added – one each in Hyderabad and Mumbai, thus starting on a successful sojourn which began the chapter of organized retailing in India.

KISHORE BIYANI
(MD of Future Group)

CH UN E P N LI

“ IS SE SASTA AUR ACHA KAHIN NAHIN”

BRAND AMBASSADOR OF BIG BAZAAR

ASIN

MS DHONI

“Jo bazaar mein milta hai, woh sab yahan milta hai”

Big bazaar

Brief History

The hypermarket chain was introduced in India in 2001 by Pantaloon Retail (India) Limited  The first store in Kolkata  Pantaloon retail India Ltd was incorporated as Manz Wear private Ltd in the year 1987.  It became a public limited company in 1991 and was renamed Pantaloon Fashion Limited and then Pantaloon retail Ltd in 1999
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SOME FACTS AND THE TARGET CUSTOMERS
The management was aware that in retail size mattered .  The targeted large Indian middle class market waiting to tapped.  Big Bazaar – the discount store was launched in the year 2001, to meet the aspirations of the middle class. In the span of two years, it has added a Food Bazaar and Gold Bazaar to its range of offering

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THE SISTER BRANDPANTALOON

The company introduced the concept of The Pantaloon Shoppe, an exclusive men’s wear retail store which expanded across India from 1994-1998. In the year 1997, Pantaloon moved a large format lifestyle retailing with the launch of “Pantaloons”, India’s family store

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The Strategy
Saving is the key to the Indian middle class consumer.  The concept of “Bazaar”, As the store offers large mix of products at a discounted price, the name “Big Bazaar” was finalized  The idea was to recreate a complete bazaar, with a large product offering and offer a good depth and width in terms of range

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CONTD…
Price was the basic value proposition at Big Bazaar.  The Big Bazaar outlets sold a variety of products at prices, which were 5 to 60% lower than the market price.  The catch line “Isse sasta aur acha kahin nahin” emphasized this

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Selecting the location
 Number

of out let- 104;

 Located at main city-tier I & tier city-II;  Area-10,000sq ft- 120000 sqft;  High street area of city; &  Approachable destination.

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The Merchandise mix
Large product mix offered by Big Bazaar was the main attraction  Big Bazaar stocked about 1,30,000 items in over 20 product categories.  In the first year apparel accounted for 70 % of the off-take and the price was largely responsible for the success.  The prices ranged from Rs 99 to Rs 799

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CONTD….
 Buying

process for most of the categories at Big Bazaar was largely price driven

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Food bazaar
 It

stocked on an average, 10000SKU’s and occupied 5,00square feet of retail space. It was modeled on the Indian mandi system where customer can feel, touch, choose products  The products sold were categorized as 1. Processed food& Non food(hungry kya) 2. Dry staples( golden harvest) 3. Wet staples(chill station)
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CONTD…
Hungry Kya contributes 60% of Food Bazaar sales. This category includes a mix of products from a large number of FMCG companies and wide range of imported products  Golden harvest includes dry groceries like rice, wheat, daal, spices. This contributes 30% of their sales  Chill station includes fruits and vegetables and contributes 10% of the sales

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Why store design?
   

It tells the customer what the store is all about It creates an image in the minds of customers It is the starting point of all marketing effort For a customer store needs to be easy to navigate, it must appeal to his sensory perceptions and must create a sense of belonging, sense of relationship . The environment created in the retail store is a combination of exterior look, store interiors, the atmosphere in the store and the events promotions and themes which form a part of retail store

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Elements of store environment

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Exterior design
It is a function of location of the store site and other facilities like parking and ease of access  Store front is another important factor, it should be inviting and it should have good lighting and other facilities in total it should entice potential customers into the store.  Big Bazaar Thrissur is ideally located at the heart of Thrissur town half a km distant from Thrissur round

PIC

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CONTD…
It is easily accessible either from Shornur road or from Vadakkanchery road  It has got a spacious parking lot also  It has got massive appeal, exterior look justifies its name “THE BIG BAZAAR”

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Interior store design
It is a function of aesthetics within the store, the merchandise sold within, the space used, and the overall layout of the store  Space planning –the amount of space allocated within the store  1.Location of various departments  2. Creation of planogram  3. Relationship of space to profitability

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What are the private brands of BIG BAZAAR ?
•TASTY TREAT ( Chips, namkeen, noodles.) • DEGANCY (Denim wear, T-Shirts etc..) •SHRISHTY (Traditional wear) •BUFFLOW (Manz wear) •LEECOPPER (Manz wear) •NITE HOOD (Shoes) •SHATARANJ (Manz wear)

What are the promotional strategies of BIG BAZAAR? •The main idea behind every effort is to make a bulk purchase •“Saal ke sabse saste 3 din” •Hafte ka sabse sasta din “Wednesday bazaar” •Exchange Offers. •Advertisement (print ad, TV ad, radio) •Brand endorsement by M.S Dhoni and Asin •Point of purchase promotion • Faida zones

PROMOTION

08/20/11

Big Bazaar

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How they motivate their employees to do work more efficiently? •Centralized training programs (by FLDL Co.) •Training need analysis. •Motivational programs. ( in GURUKUL)

What are the pricing policies of BIG BAZAAR

•PRICE COMPARISSION •SWOT ANALYSIS • PROVIDING THE LOWER PRICE TO THE CUSTOMER

What they do whenever the customer get angry or they don’t satisfied their services?
 They try to satisfy their customers.  They interact with their customers.  They don’t argue with their

customers.

What is the procedure to get the franchise of BIG BAZAAR? •NO FRANCHISE •OWN COMPANY •BRAND OF FUTURE GROUP

PRESENTED BYMs. Alexandra Ms. Manjula batra
08/20/11 Big Bazaar 31

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