Class: S.Y.

BMS
Submitted By: Sushant Nadar Abhay Pandey Mahesh Gowda SAM Group

³Serving People is Serving God´

CONTENT
Product Introduction
PRODUCT PLAN MARKETING PLAN FINANCIAL PROJECTION 

Product Design About Packaging. Quality. 

Marketing Research Competition 4 ³p¶s´ in Marketing Swot Analysis 

Cost sheet Break Even Analysis

³Serving People is Serving God´

WHAT IS OUR PRODUCT?
Affordable price Hygiene

Food pouch

Food pouch

Diet

³Annadan is Mahadan ´

WHY THIS PRODUCT? 
Only one such organization is existing in the market.
Food pouch Food pouch 

Many people in Mumbai are very much health concentrated. Many are outstation. And many are bachelors.
³Annadan is Mahadan ´

MARKETING PLAN

³Time is Money ´

Marketing Research

In Industry

In Colleges

Railway Compartments

³Work is worship ´

Competition 
They are our main competitors. They are well-known and an brand image in the market. Low budget and supports from govt.

³Unity is Power ´

What differs us from DABBA-WALAS. 
We are providing hygienic food compare to them as we are working in the different manners. Our price is less than there price.
Food pouch 

We are packing in well known ZIP POUCH which keeps food fresh.

³Annadan is Mahadan ´

4 p¶s of our business
Food pouch

Fresh food center 
Banner Pamphlets Posters

³Serving People is Serving God´

FINANCIAL PROJECTION. 
Start-up costs are approximated at Rs.60,000, which primarily consists of product costs and expenses associated with establishing a marketing program.
³Work is worship ´

Cost sheet.
START UP Requirements Start-up Expenses Rent Advertisement Salary to Employee. Other Expenses Cost of Production. Total Stat-up Expenses Cash Balance on Starting Date
Per month Rs. 2500 Rs. 800 Rs.15000 Rs.2000 Rs 12000 Rs.32,300 Rs.60,000

³Time is Money ´

breakeven analysis. 
We expect that we shall be able to sell Pouches @ 60 per pack to daily customers in Mumbai. Our costs per Pouch are as under: 50 Rs per pouch (on monthly basis 1000 Rs per combo pack). Thus contribution is Rs 30 per pack. Thus expected profit of daily sales would be Rs 20 per pack.
³Annadan is Mahadan ´

SWOT ANALYSIS
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
³Serving People is Serving God´

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