Godrej & Boyce Mfg. Co. Ltd. HYDERABAD

Annual sales of Godrej & Boyce Mfg co Ltd in Indian Currency is 28. 7. . 3.C. Godrej entered in Real State sector in 1990. Godrej entered in FMCG sector in 1971. 8.P. In April 2001. In the year 1918. Godrej & Boyce Mfg co Ltd established at Lalbaug Mumbai on 7th May 1897. (G. Godrej soaps limited came into light. 5.Godrej consumer Products Ltd.Ardeshir Godrej. 4. 9. 2. Godrej has completed its 111 years. Founder of Godrej was Mr.L) came into light. Godrej entered in BPO Solution & Services Space in 2003 (Godrej Global Solution Ltd).ABOUT THE COMPANY 1. 6.896 Million (Updated 2007).

conducive to learning and team work . Godrej encourage¶s an open atmosphere. Godrej shall strive for excellence by nurturing. developing and empowering it¶s employees and suppliers. vision & Motto Mission: Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity. Godrej objective is to delight it¶s customer both in India and abroad.Mission.

. Accelerate the growth of Indian household insecticides market. Motto: We care the quality of your life. Vision: Godrej in Every Home and Work place.. Enriching Quality of Life Everyday Everywhere. To globalize the business rapidly.Contd«.

.Ltd Branches (Sales and Service) and Retail Showrooms: The Company has a network of: 38 Company-owned Showrooms more than 2.000 Retail Outlets.Godrej & Boyce Mfg. The Company has Representative Offices in Sharjah (UAE). and more than 18.200 Wholesale Dealers. Nairobi (Kenya). Colombo (Sri Lanka) and Riyadh (Saudi Arabia).Co.

Co.Co.Ltd GODREJ & Boyce Mfg.Ltd Home Appliance Furniture¶s Goods Security Equipment Division Material Handling Equipment Physical Security Product Electronic Security System Doors .Division of GODREJ & Boyce Mfg.

SECURITY EQUIPMENTS Physical Security Equipment:- Defender Plus Safes Record Room Door Popular Safes .

Electronics Security Equipment:- CCTV E Laptop Safe Video Door Phone .

Doors:- Flush Doors Moulded Panel Royal Teak Doors .

he has to be in each sub section for at least two years.Hierarchy: ‡ Personal department comprises of four employees.Base level of management In this level. doors. etc. Over all there are 19 plants make all different products like security systems.This level consists of owners and M. O .Sales E . Profits made by each of the plants are accounted for separately in its Annual report also. . Management: Different levels of management are as follows: A . An employee.D.one deputy and 3 seniors under him. before moving into the next level. locks. Each of this plant is considered as a separate profit making center.Technical S . new-entrants are trained about the various levels of the department. Each of this level consists of three sub-sections. through which each employee has to pass to reach a higher level.Operation P .Promotion of product T .


NET PROFIT 160 140 120 100 80 60 40 20 0 F 03 04 F 04 05 F 05 06 F 06 07 F 07 08 F 2007-08 n l da d b 11% r m 144 r r Pr n r a 159 2 r r .

Competitor of Godrej in Security Equipment Physic Secu ity: ± Gunnebo Indi pvt ± Methodex ± Synt x E ect onic Secu ity: ± P n sonic ± Zico ± B nking uto tion Doo s: ± Kalsi Auto atic Doo Sys te (P) Ltd ± Tasido Wooden Doo Co Ltd ± Fu ntech Inte io s P ivate Ltd ± Jindal Ove seas .

The Company has got wide range of branches within the country. 3. . The Company has wide range of product line.SWOT ANALYSIS STRENGTHS :1. The management is trained and efficient & the network of service centers is good in all states. 4. 5. 2. Godrej is having better Sales after services. 6. Company is having large number of customer with higher satisfaction. The Company has there respectable and believable brand name.

2. . The effective selling schemes are not available like payment on installments. 4. The Company does not go for advertising.WEAKNESS: 1. which is one of the biggest disadvantage of Godrej. 3. The company is focusing many security products at a same time. Its emphasis more on the advertising of office automation & prima division.

OPPURTUNITIES: 1. The growing competition in the security sector is threat for all manufacturing companies so it is also threat for Godrej to stand in the market with the higher position. Godrej has more opportunities to grow as it has earned good name in security sector. 3. . Where there is a great demand of security equipments Threat: 1. Godrej can focus on big project like construction. 2. Technical up gradation time to time is also one of the opportunities.

Company should promote its security equipment through canopy.RECOMMENDATIONS The Company should advertise its Security equipment. Today Price based competition is skyrocketing so if it is possible that Company should cut down its security equipments price. . Company should do mall activities once in a week because it is necessary to promote the high involvement security product.

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