GROUP( 8) PANACEA

€ To know the consumer involvement in decision making of laptop purchase know about the decision making process affecting decisions € To € Factors € RISK Factor associated with the decision making .

€ Source of Data: Primary Data € Sampling Technique: Random convenient sampling process was employed for collection of primary data. € Sample size: Sample size is limited to 60 respondents .€ Research Methodology adopted for the project is opinion survey through a customized questionnaire was used for collection of data.

€ Articles on .€ Marketing Journals & consumer decision making.

T. to make a satisfactory decision.V. .€ COGNITIVE VIEW Information Processing Formation of Preferences Purchase Intentions ‡HEURISTICS: Research insights : customers have sufficient information about some of the Laptop BRANDS /alternatives through magazines.

€ DEGREE OF PERCIEVED RISK: € High Functional Risk € High Social Risk € High Time Risk € High Financial Risk .

EVOKED FEATURES SET: BATTERY BACKUP CONFIGUR ATION CREEN IZE WEIGHT SCREEN TYPE SERVICE PRICE Home ser ice At ser ice ce tre Betwee 25k Betwee 30k Betwee 40k More tha to 30k to40k to 45k 45k .

€ COMPENSATORY Decision: A holistic evaluation of all attributes before purchase decision .

Multiattribute decisions € Cognitive predilections.€ Decision Heuristics.Concrete reasoning .

Electronic Environment Consumers µHEADS´ to decisions in purchase Assumptions Contextual Factors Task Complexities More information processing abilities and software applications is available to students to help in studies Time is saved by using laptops to execute decisions used make laptop Time Constraint .

€ After sales service to reduce post purchase cognitive dissonance Home service(at a premium price) At service centre(at minimal price) € € .

0 0.0 80.0 70.0 Less Preferred Preferred Highly Preferred Very Highly Preferred BRAND NAME 80 70 60 50 40 30 SERVICE 75 43.0 40.3 Less Preferred Preferred Highly Preferred Very Highly Preferred 40.0 0.0 20.Emphasis on different attributes in decision making 100.0 0.0 90.0 10.0 90.0 10.0 30.0 70.0 50.7 Less Preferred 5.0 30.0 20.0 70.0 20.7 1.3 15.0 26.0 90.0 100.0 60.0 50.0 40.3 38.0 8.7 80.0 30.0 20 10 0 .3 20 5 0 Less Preferred Preferred Highly Preferred Very Highly Preferred 3.0 100.0 60.7 45.0 50.0 31.0 80.0 Preferred Highly Preferred Very Highly Preferred 10.0 60.0 20.0 PRICE FEATURES 61.

0 0.7 Very Highly Preferred .3 6.0 70.0 Less Preferred Preferred Highly Preferred Very Highly Preferred Colour(Appearance) 60 35 3.0 30.Different Features Analysis Configuration 100.0 20.0 40.0 15.0 60.0 25.0 Less Preferred Preferred Highly Preferred Very Highly Preferred 70.0 0.0 50.0 10.0 50.0 0.3 Preferred Highly Preferred Very Highly Preferred 1.0 5.0 Less Preferred Screen Size 58.0 40.0 90.7 Less Preferred Screen Type 45.0 5.0 40.0 20.0 40.0 35.0 20.0 60.0 20.0 10.0 25.0 30.0 80.0 15.0 10.0 30.0 30.7 Preferred Highly Preferred 6.0 10.0 0.3 28.0 35.

0 50.0 Preferred Highly Preferred Very Highly Preferred Weight 60.0 0.0 20.0 40.3 26.0 50.Cont« 80.0 10.0 0.0 30.0 40.7 0.0 10.0 Less Preferred Battery Backup 73.0 20.0 Less Preferred Preferred Highly Preferred Very Highly Preferred .0 0.0 70.0 60.0 30.

0 90.0 30.0 50.100.0 0.0 40.7 16.0 20.0 80.0 11.7 .0 (25-30)K 30-40 K 40-45 K More than 45K 6.0 60.0 65.0 70.7 10.

70.0 30.0 60.3 50.0 No Yes .0 58.0 41.7 40.0 0.0 20.0 10.

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